Digital Engagement Manager

🔥 16 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

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This company has sponsored H1B visas in the past.

👻 Ghost score 10%

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Asset Living

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏠 Real Estate

Real Estate

Asset Living is a trusted partner in real estate, specializing in third-party property management. Founded in 1986, it has established itself as a leader in the industry, being the No. 1 third-party student housing property manager in the U. S. for 11 consecutive years, as well as the fourth largest property management firm in the country, according to the National Multifamily Housing Council's Top 50. With over 36 years of experience, Asset Living manages a diverse portfolio that includes multifamily properties, student housing, and various other rental types.

📋 Description

• Provide digital marketing support for a portfolio of communities • Coordinate new website setup and existing website migrations to preferred partners and new website platforms • Collaborate with preferred partners on ongoing website maintenance, content updates, and security updates • Analyze user behavior and website performance KPIs • Track digital marketing performance and KPIs • Set up new digital marketing campaigns • Analyze, strategize, and optimize multi-channel digital marketing campaigns with preferred digital marketing partners • Work with the Marketing Department to manage, maintain, and train new community associates on the CRM and Lead Management platform • Assess and monitor online advertising opportunities for the portfolio of communities • Coordinate with ILS Networks to optimize listings and online presence • Coordinate, organize, and manage digital assets/multimedia for each asset and ensure digital curb appeal matches physical curb appeal • Set up and optimize online business directories such as Google Business Profile, Yelp, and Apple • Monitor and ensure NAP consistency

🎯 Requirements

• Proven experience in marketing support or a similar role • Strong written and verbal communication skills • Knowledge of consumer/user digital experience • Familiarity with online digital marketing platforms • Creative mindset with a keen eye for detail • Strong analytical and problem-solving abilities • Ability to work independently as well as collaboratively in a team environment • Familiarity with ILS management and property listing processes • Working knowledge of CRM/Lead management systems • Strong project management skills • Bachelor's degree with a concentration in Business, Marketing, Communications or a related field preferred • Experience in Real Estate Property Management preferred • Experience with Google Ad Platform, Facebook Ad Platform, and other online digital marketing ad platforms preferred • Experience with G4A (Google Analytics) preferred • Experience with Webflow or Wordpress preferred

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