Senior Marketing Manager, Customer Engagement, Adoption

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🔥 0 minutes ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

💵 $127k - $217k / year

⏰ Full Time

🟠 Senior

🏆 Customer Success

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athenahealth

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1997

🏥 Healthcare

⚕️ Healthcare Insurance

☁️ SaaS

💰 Post-IPO Equity on 2017-05

Healthcare • Healthcare Insurance • SaaS

athenahealth is a provider of healthcare software solutions focused on enhancing clinical effectiveness, patient experience, and financial performance. Its flagship product, athenaOne, is an all-in-one solution that includes electronic health records (EHR), revenue cycle management (RCM), and patient engagement tools. The company offers tailor-made solutions for various healthcare providers, ranging from small practices to large health systems and specialities like behavioral health and pediatrics. athenahealth also provides payer solutions, advisory services, and platform services to improve patient outcomes and reduce costs, while ensuring a highly reliable service with 99. 98% uptime. Their solutions also incorporate AI-powered features like Ambient Notes to streamline clinical documentation. With a focus on interoperability and efficiency, athenahealth aims to simplify healthcare delivery and improve outcomes for both providers and patients.

📋 Description

• Develop and execute the customer marketing strategy for post-onboarding engagement, product adoption, and customer value realization • Lead integrated marketing campaigns and programs that increase awareness, adoption, and optimization of athenahealth products, features, and innovations • Create scalable customer marketing programs that advance organizations from foundational product use to optimized workflows and best practices • Partner with Customer Success, Product, and Training to support adoption initiatives and customer education efforts • Establish and monitor marketing KPIs related to customer engagement, adoption, campaign performance, and customer value realization • Use insights to optimize marketing programs • Represent Customer Marketing in cross-functional planning • Lead the evolution of the Customer Engagement & Adoption Marketing function • Coach and develop the team, including one direct report • Stay current on customer adoption, customer education, digital engagement, customer maturity, and SaaS customer marketing best practices • Represent Customer Marketing on enterprise initiatives and strategic planning efforts • Partner with Customer Advocacy, Events, and Community teams on peer learning, customer stories, and engagement programs • Travel as needed to support customer events, executive engagements, and business priorities • Leverage modern AI tools and emerging technologies to improve workflow efficiency and problem-solving

🎯 Requirements

• Bachelor's degree or equivalent professional experience • 8–10+ years of experience in Customer Marketing, Customer Success, Product Marketing, Customer Education, Customer Experience, or related fields • 3–5+ years of people leadership experience with demonstrated success coaching and developing high-performing teams • Proven experience designing and scaling customer adoption, customer engagement, or value realization programs • Ability to influence cross-functional stakeholders and lead initiatives without direct authority • Strong strategic thinking, program leadership, stakeholder management, and organizational influence skills • Experience using customer insights, product analytics, and performance metrics to drive business decisions • Outstanding communication and executive presentation skills • Familiarity with modern AI tools and proactive curiosity for leveraging emerging technologies • Preferred: experience in healthcare technology, SaaS, or enterprise software • Preferred: experience building or scaling customer adoption, customer engagement, or customer education functions • Preferred: familiarity with customer journey mapping, product adoption frameworks, customer maturity models, and customer health metrics

🏖️ Benefits

• Annual discretionary bonus plan, variable compensation plan, and equity plans, depending on role eligibility • Health and financial benefits • Commuter support • Employee assistance programs • Tuition assistance • Employee resource groups • Collaborative workspaces • Flexible work-life balance • Book clubs • External speakers • Hackathons • Company culture based on learning • Support of an engaged team • Inclusive environment