VP, Omnichannel

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $170k - $200k / year

⏰ Full Time

🔴 Lead

👔 Vice President

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 5%

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Avalere

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏥 Healthcare

🛡️ Insurance

⚖️ Legal

Healthcare • Insurance • Legal

Avalere is a healthcare consulting firm founded in 2000, partnered with leading life sciences companies, health plans, providers, and investors. It provides objective analysis, balanced insights, and innovative, data-driven solutions to complex healthcare challenges. Avalere specializes in services such as market access, HEOR, patient-centered research, implementation science, evaluation, and due diligence. It operates as part of Avalere Health, dedicating efforts to help clients in the life sciences, health plans, providers, and private equity sectors to anticipate and adapt to industry trends. The firm offers insights into federal and state healthcare policies and aids clients in adapting to changes in the legislative and regulatory environment.

📋 Description

• Define and execute clients’ omnichannel vision • Develop enterprise omnichannel visions and multi-year roadmaps • Assess client omnichannel maturity and create phased implementation roadmaps • Create customer engagement strategies across HCP, patient, caregiver, payer, and consumer audiences • Design channel strategies across paid, owned, earned, CRM, field, point-of-care, social, search, email, websites, and emerging digital channels • Translate business objectives into integrated omnichannel customer journeys • Lead organizational change initiatives and comprehensive change management strategies • Assess organizational readiness, risks, barriers, and resistance to change • Create stakeholder engagement and communication plans • Establish change governance processes and monitor adoption metrics • Direct omnichannel media activation across digital and traditional channels • Optimize media investments using customer insights and real-time performance analytics • Build the Next Best Engagement capability, including decision engines for Next Best Action, Channel, Content, and Time • Create engagement rules and AI-driven personalization frameworks • Partner with Data Science to deploy machine learning models • Lead cross-functional orchestration across strategy, creative, media, CRM, field engagement, analytics, and content teams • Own the roadmap for omnichannel technology capabilities, including CDPs, CRM, marketing automation, journey orchestration, identity resolution, AI decision engines, data warehouses, reporting environments, content management platforms, and personalization engines • Establish scalable omnichannel architecture with client and internal IT and Digital Experience teams • Develop end-to-end customer journey frameworks and journey maps • Define omnichannel KPIs, engagement scorecards, and executive dashboards • Translate predictive models into engagement logic • Lead collaboration across Media, Strategy, Creative, Medical, Commercial Operations, Sales, Analytics, Data Science, Technology, Client Services, Product, and Finance • Serve as executive sponsor for omnichannel transformation initiatives • Evaluate emerging AI, generative AI, predictive analytics, and automation technologies • Pilot new customer engagement models and innovative media activation strategies • Build and lead a high-performing Omnichannel Center of Excellence • Mentor directors and senior managers • Manage departmental budgets and lead executive presentations • Support business development and client growth initiatives • Represent the organization externally through conferences and thought leadership • Report to the Chief Media Officer

🎯 Requirements

• Executive-level experience in omnichannel marketing, digital strategy, media, CRM, customer engagement, or commercial excellence • 12 to 15+ years of experience in relevant fields • 7+ years leading cross-functional teams and enterprise-scale transformation initiatives • Deep expertise in pharmaceutical, healthcare, or life sciences marketing, including HCP and patient engagement strategies • Proven experience designing and scaling enterprise omnichannel engagement capabilities across digital, CRM, media, field, and customer support channels • Strong understanding of customer data platforms (CDPs), CRM, marketing automation, AI, analytics, and personalization ecosystems • Hands-on knowledge of Salesforce Marketing Cloud, Data Cloud, and Sales Cloud • Hands-on knowledge of Adobe Experience Cloud, including AEM, Adobe Journey Optimizer, Real-Time CDP, and Analytics • Hands-on knowledge of Veeva CRM, Microsoft Dynamics, and other enterprise marketing and customer engagement platforms • Deep understanding of data privacy, consent management, and regulatory requirements impacting omnichannel marketing • Knowledge of HIPAA, CAN-SPAM, TCPA, CCPA/CPRA, GDPR, UK GDPR, ePrivacy Directive, and other global privacy regulations • Ability to translate privacy and compliance requirements into scalable CRM and omnichannel engagement strategies across U.S. and international markets • Experience partnering with Legal, Compliance, Privacy, Medical, Commercial, and IT organizations • Strong understanding of identity resolution, customer data management, consent and preference management, and first-party data strategies • Proven experience leading organizational transformation initiatives and driving adoption of new technologies, operating models, and ways of working

🏖️ Benefits

• 401K plan with employer match contribution up to 4% (immediately vested) • Life insurance • Disability coverage • Medical, dental, and vision plans • Flexible working arrangements, including hybrid and remote work • Option to work from anywhere across the globe two weeks each year • 20 vacation days • One personal well-being day • 9 public holidays • Gifted end-of-year holidays • Early Summer Friday finish in June, July, and August • Free counselling through employee assistance program • Personalized health support • Enhanced maternity, paternity, family leave, and fertility policies • On-demand training and professional development support • Global mobility opportunities across the business • Employee Network Groups • Fertility Friendly employer support • Career conversations and global, cross-capability career moves • Disability Confident Scheme and interview adjustments