Senior Manager, Experience Optimization

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $130k - $150k / year

⏰ Full Time

🟠 Senior

👔 Manager

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Axios

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2017

💼 Consulting

📣 Marketing

📱 Media

Consulting • Marketing • Media

Axios is a media company that delivers news and insights through various platforms, including newsletters, local news outlets, and exclusive content for professionals. It covers a broad range of topics such as politics, policy, business, technology, health, and energy, providing in-depth reporting and analysis. By focusing on quick, concise, and powerful stories, Axios aims to make news more accessible and engaging for its audience. Its offerings include free daily newsletters like Axios AM and Axios Pro, as well as events and live discussions.

📋 Description

• Own the performance and optimization of Axios's subscription, registration, and paywall experiences across national and local products. • Lead experimentation across offers, messaging, templates, and access rules to improve conversion. • Serve as the subject matter expert for the Piano platform, driving platform capabilities and performance. • Establish conversion benchmarks, reporting, and scalable optimization processes across the business. • Design and execute experiments across landing pages, lead generation, and first-party data capture. • Partner with Audience Insights and Lifecycle Marketing to strengthen first-party data collection and personalization. • Build and maintain a prioritized experimentation roadmap. • Optimize conversion experiences for SEO, GEO, and AI-driven traffic. • Own onsite audience segmentation and personalization in Segment across web and email. • Partner with Product, Editorial, Revenue, Analytics, Design, and Marketing on growth initiatives. • Manage external vendor and internal stakeholder relationships while driving a shared optimization roadmap. • Champion experimentation by documenting learnings, sharing insights, and scaling best practices. • Increase subscription and registration conversion rates, improve first-party data capture, create seamless onsite experiences, and build cross-functional partnerships.

🎯 Requirements

• 6+ years of experience in conversion rate optimization (CRO), growth marketing, growth product, or digital experience optimization • Proven success improving conversion through A/B testing and experimentation • Experience with subscription, membership, or digital media businesses • Hands-on experience with paywall or subscription platforms; Piano preferred • Strong analytical skills, including funnel analysis, experimentation, and performance measurement • Experience with marketing technology platforms such as Segment, Braze, Sailthru, or similar tools • Excellent cross-functional collaboration and stakeholder management skills • Ability to develop AI literacy and use AI tools to enhance productivity, creativity, and efficiency

🏖️ Benefits

• 401(k) with employer match • Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network • Employer Health Savings Account (HSA) contribution for the high deductible health plan option • Dental and vision coverage • Primary caregiver 12-week paid leave • Generous vacation policy, plus holidays • One mental health day per quarter • Annual learning and development stipend • $100 monthly work-from-home stipend • Tele-mental health services through Headspace • OneMedical membership, including telehealth services • Personal health advocacy resources through HealthAdvocate • Inclusive fertility, hormonal health, and family-forming benefits through Carrot Fertility • Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies • Increased work flexibility for parents and caretakers • Virtual company-sponsored social events • A strong and positive work environment • A commitment to an open, inclusive, and diverse work culture