Product Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 10%

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AxisCare Home Care Software

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

AxisCare Home Care Software is a leading provider of software solutions designed specifically for home care agencies. Their platform offers a comprehensive suite of features including caregiver management, electronic visit verification (EVV), scheduling, billing, and reporting tools to enhance operational efficiency and improve caregiver satisfaction. AxisCare is dedicated to supporting agencies of all sizes in delivering exceptional care to clients while streamlining their business operations.

📋 Description

• Deliver biweekly training and communications to educate customers and customer-facing teams on newly released features • Own go-to-market strategies for new and enhanced products, including sales enablement, marketing campaigns, and collateral development • Conduct market research to identify customer needs, industry trends, and the competitive landscape • Own battlecards, ROI tools, and competitive analysis • Gather and analyze customer feedback to identify areas for product improvement and innovation • Analyze market data to support product positioning and go-to-market plans • Develop distinct messaging and value propositions for various product lines • Define target audiences and segments • Collaborate with the product team to align product features with market demands • Develop marketing collateral, including product datasheets, case studies, whitepapers, webinars, and presentations • Handle ad hoc content and support requests from the sales team, including marketing collateral, training materials, product demos, and competitive analysis • Work closely with product management, sales, and customer success teams to align on product strategy and messaging

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field • 5+ years of experience in product marketing, preferably in the software or healthcare industry • Experience in home care, skilled care, or IDD software is a plus • Strong understanding of marketing principles and product lifecycle management • Excellent written and verbal communication skills with the ability to craft persuasive messaging • Proficiency in market research, data analysis, and competitive analysis • Ability to work collaboratively in a fast-paced, cross-functional environment • Familiarity with marketing tools and platforms, including CRM systems, email marketing software, and analytics tools • Analytical mindset and strong problem-solving skills • Detail-oriented and highly organized, with the ability to manage multiple projects simultaneously • Creative thinker with a passion for understanding customer needs and delivering impactful marketing solutions • Team-oriented with strong intrapersonal skills • Self-starter, motivated by helping others succeed • Manual dexterity required to use desktop computer and peripherals • Utilization of software and email to perform job functions

🏖️ Benefits

• Competitive salary and comprehensive benefits package • Medical insurance premiums covered in full for the employee (Medical, Dental and Vision) • 401K with competitive company matching • Personal time off, sick leave, and holidays • Company-provided laptop and other needed computer equipment