Associate Director, Programmatic Media

Job not on LinkedIn

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $80k - $120k / year

⏰ Full Time

🟠 Senior

👔 Director

👻 Ghost score 0%

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BarkleyOKRP

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1964

📣 Marketing

📱 Media

Marketing • Media

BarkleyOKRP is an independent, full‑service advertising and media agency (operating with a MissionOne Media capability) that combines integrated strategy, creative, design, and media to build and relaunch brands. The agency works across full‑funnel marketing — brand strategy, creative campaigns and platforms, design and identity, media planning & buying, CRM, data analytics and performance optimization — for major consumer and institutional clients (examples include Burger King, Frontier Airlines, Macy’s, Salvation Army, Inspire Medical Systems, Red Lobster and others). BarkleyOKRP emphasizes integrated teams (strategy, creative and media working together), scale while remaining 100% indie (600+ staff, ~$1. 1B media billings) and is a certified B Corp.

📋 Description

• Lead the strategy and management of programmatic accounts to drive client performance and growth • Provide leadership across the business and partner with other channels on integrated plans • Develop, steward, optimize, and report on campaigns across Strata, DSP, Facebook/Instagram, Twitter, Snapchat, and other platforms • Design optimal buys based on cost efficiency, forecasting, account segmentation, bid management, goal delivery, and vendor agreements • Negotiate rates, placements, and added value across managed service and PMP placements • Identify new opportunities and formulate strategies to capitalize on them • Build relationships and maintain communications with media representatives • Lead activation in key client communications • Manage daily account responsibilities for the client portfolio • Update the Director on account status, keep the team informed, and escalate issues promptly • Oversee campaign tracking setup and implementation before launch with Ad Operations support • Develop and deliver client-facing materials • Provide oversight and collaborate with team members to meet client goals • Support reporting dashboard creation and participate in client presentations • Collaborate with Finance to resolve media billing issues • Ensure adherence to client budgets while meeting objectives • Manage junior staff through training, prioritization, and client deliverables • Stay current on media trends and opportunities • Perform other duties as assigned

🎯 Requirements

• 4+ years of Media Buying experience required • Knowledge and prior use of buying software; Strata preferred • Experience working in and leading a team in a DSP; The Trade Desk preferred • Knowledge and utilization of 1st and/or 3rd party data • Strong organizational and mathematical skills • Ability to multi-task and deliver work on-time for set deadlines • Ability to work effectively with Creative, Account Management, Finance, and Project Management teams • Ability to communicate effectively within a team environment, with outside media representatives, and with current clients • Must be prepared for a fast-paced environment and be comfortable making decisions

🏖️ Benefits

• Multiple health insurance options • Flexible PTO • Life insurance • 401K