Director, Analytics

Job not on LinkedIn

🔥 1 minute ago

⛰️ Colorado, Illinois, +3 more states – Remote

⛰️ Colorado – Remote 🌽 Illinois – Remote 🌪️ Kansas – Remote 🗽 New York – Remote 🏰 Missouri – Remote

💵 $135k - $180k / year

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 0%

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BarkleyOKRP

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1964

📣 Marketing

📱 Media

Marketing • Media

BarkleyOKRP is an independent, full‑service advertising and media agency (operating with a MissionOne Media capability) that combines integrated strategy, creative, design, and media to build and relaunch brands. The agency works across full‑funnel marketing — brand strategy, creative campaigns and platforms, design and identity, media planning & buying, CRM, data analytics and performance optimization — for major consumer and institutional clients (examples include Burger King, Frontier Airlines, Macy’s, Salvation Army, Inspire Medical Systems, Red Lobster and others). BarkleyOKRP emphasizes integrated teams (strategy, creative and media working together), scale while remaining 100% indie (600+ staff, ~$1. 1B media billings) and is a certified B Corp.

📋 Description

• Build a deep understanding of clients’ strategic issues, initiatives, and competitive positions; use this information to develop measurement frameworks and reporting roadmaps • Ensure analytics efforts produce clear, compelling, and actionable insights and narratives • Create and support executive-level presentations and analyses of analytics and data solutions • Oversee dashboards, campaign performance reports, and advanced measurement, including brand health, incrementality, and A/B testing • Translate data and results into compelling, actionable insights • Ensure timely completion of scheduled and ad hoc deliverables and continuously improve processes • Present reports, points of view, and other materials to clients by phone and in person • Manage analysts and managers, providing mentorship, technical guidance, and career development support • Collaborate with data engineering, BI, and marketing science partners to refine data infrastructure and analytics workflows • Ensure data accuracy, integrity, and consistency across deliverables • Partner with Planning and Investment teams on annual budget setting, media plan development, and budget/plan optimization • Stay current on industry trends, analytics best practices, emerging tools, and methodologies • Develop broad and deep understanding of solutions and offerings across BarkleyOKRP and MissionOneMedia

🎯 Requirements

• A university degree • 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting • Knowledge of agency-side media campaign planning and execution process is desirable, but not required • Proven leadership ability and experience managing client relationships and leading analytics workstreams across multiple accounts • Strong knowledge of media metrics and campaign performance evaluation • Experience in attribution modeling and MMM interpretation • Experience designing and executing A/B tests, multivariate tests, geo-lift experiments, incrementality studies, and other test-and-learn methodologies • Ability to identify business challenges and apply analytics-led strategies • Stellar communication and presentation skills • Ability to train and coach colleagues • Comfortable working in ambiguous situations • Proficiency with analytics and visualization tools: Excel, Tableau, Power BI; SQL a plus

🏖️ Benefits

• Multiple health insurance options • Flexible PTO • Life insurance • 401K