Director, Planning

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⛰️ Colorado, Illinois, +2 more states – Remote

⛰️ Colorado – Remote 🌽 Illinois – Remote 🗽 New York – Remote 🏰 Missouri – Remote

💵 $100k - $150k / year

⏰ Full Time

🔴 Lead

👔 Director

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BarkleyOKRP

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1964

📣 Marketing

📱 Media

Marketing • Media

BarkleyOKRP is an independent, full‑service advertising and media agency (operating with a MissionOne Media capability) that combines integrated strategy, creative, design, and media to build and relaunch brands. The agency works across full‑funnel marketing — brand strategy, creative campaigns and platforms, design and identity, media planning & buying, CRM, data analytics and performance optimization — for major consumer and institutional clients (examples include Burger King, Frontier Airlines, Macy’s, Salvation Army, Inspire Medical Systems, Red Lobster and others). BarkleyOKRP emphasizes integrated teams (strategy, creative and media working together), scale while remaining 100% indie (600+ staff, ~$1. 1B media billings) and is a certified B Corp.

📋 Description

• Serve as a strategic and operational lead within a planning pod • Develop integrated, audience-first media recommendations aligned with creative messaging • Manage day-to-day media planning work, delegate tasks, and balance team workload • Review and approve team work, obtaining VP feedback or approval as needed • Own key client relationships and lead communication on major media projects • Integrate with Data & Analytics, CRM, Strategy, Creative, PR, Activation, Finance, and other internal teams • Act as strategic lead across clients and align tactical recommendations with strategic direction • Generate creative, ownable ideas and breakthrough audience moments • Manage, coach, and train planning team members • Translate client and strategy audiences into strategic media audiences using syndicated audience tools • Use competitive intelligence to identify category white space and inform media strategy • Oversee client media budgets, media flowcharts, and authorizations • Support client billing with Activation and Finance teams • Identify and develop internal and external points of view based on media and market trends • Ensure media reports provide clear points of view and apply learnings to future strategies • Monitor media trends and identify opportunities for clients • Lead strategic analyses, competitive audits, audience profiles, geographic analyses, and media recommendations • Identify organic growth opportunities across Media, Data & Analytics, and CRM • Maintain relationships with media vendor partners • Partner with Activation to implement approved media recommendations • Present at key client presentations • Lead budget recommendations based on client goals and objectives • Maintain thorough understanding of client businesses and industries • Monitor active campaigns and identify optimization opportunities • Evaluate planning processes, workflows, resources, and tool needs • Update VP, Planning on account status and escalate issues

🎯 Requirements

• Bachelor's degree or equivalent in a related field • 6+ years of media planning experience required • Able to apply a strategic filter to solve client challenges • Strong knowledge of traditional media channels with an understanding of digital is preferred, but not a requirement • Ability to think critically and apply a strategic approach to all plans or projects • Ability to work effectively with Creative, Media, Data & Measurement, Project Management and Finance teams • Ability to communicate effectively within a team environment and with outside media sales representatives • Passion for media and advertising • Strong organizational and mathematical skills, including basic media math • Thorough knowledge of media planning tools such as Vivvix, Pathmatics, MRI-Simmons, SRDS, SQAD, Nielsen NMI/IMS, and Guideline Planning

🏖️ Benefits

• Multiple health insurance options • Flexible PTO • Life insurance • 401K

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