SVP, Media Planning

Job not on LinkedIn

🔥 13 minutes ago

⛰️ Colorado, Illinois, +3 more states – Remote

⛰️ Colorado – Remote 🌽 Illinois – Remote 🌪️ Kansas – Remote 🗽 New York – Remote 🏰 Missouri – Remote

⏰ Full Time

🔴 Lead

👻 Ghost score 12%

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BarkleyOKRP

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1964

📣 Marketing

📱 Media

Marketing • Media

BarkleyOKRP is an independent, full‑service advertising and media agency (operating with a MissionOne Media capability) that combines integrated strategy, creative, design, and media to build and relaunch brands. The agency works across full‑funnel marketing — brand strategy, creative campaigns and platforms, design and identity, media planning & buying, CRM, data analytics and performance optimization — for major consumer and institutional clients (examples include Burger King, Frontier Airlines, Macy’s, Salvation Army, Inspire Medical Systems, Red Lobster and others). BarkleyOKRP emphasizes integrated teams (strategy, creative and media working together), scale while remaining 100% indie (600+ staff, ~$1. 1B media billings) and is a certified B Corp.

📋 Description

• Lead the development and deployment of integrated media plans across a defined portfolio of accounts • Serve as a senior strategic partner to clients and internal agency leadership • Drive growth through sharper, differentiated media thinking • Elevate planning standards across activation, partnerships, creative media, and analytics teams • Contribute to new business and organic expansion efforts • Develop, present, and oversee strategic media plans aligned with clients’ short- and long-term business goals • Translate complex business challenges into scalable, outcome-driven media strategies across paid channels • Generate audience-first strategies grounded in data, marketplace intelligence, and cultural insight • Partner with Client Experience, Creative, Strategy, Investment/Activation, Analytics, and CRM teams on integrated planning • Identify opportunities to sharpen media ideas with creative teams • Ensure innovation aligns with business objectives • Drive organic growth across assigned accounts and contribute to RFI/RFP responses, strategic development, and presentations • Assess competitive and holding company landscapes and refine the planning product • Develop points of view positioning MissionOne Media at the forefront of industry thinking • Serve as senior point of contact on key accounts and build trusted client relationships • Ensure consistency and quality across client-facing deliverables • Lead and mentor Directors, Supervisors, and Planners within a pod-based structure • Establish roles, expectations, and accountability; coach team members and delegate appropriately • Foster a collaborative, high-performance culture • Monitor account health and workload across the portfolio • Partner with Client Experience, Activation, Analytics, Legal, and Finance on feasible, aligned plans • Drive process improvements and best practices • Keep senior leadership informed about account health, risks, and opportunities

🎯 Requirements

• 12+ years of media planning experience, with significant team leadership responsibility • Proven ability to lead integrated media planning across traditional and digital channels • Demonstrated success driving organic growth and contributing to new business wins • Strong understanding of audience strategy, analytics, and marketplace dynamics • Executive presence with exceptional written, verbal, and presentation skills • Deep knowledge of planning tools such as Vivvix, Pathmatics, MRI-Simmons, Nielsen, SQAD, Guideline, and related platforms • Strong analytical acumen and ability to translate data into actionable insight • Experience operating in a fast-paced, collaborative agency environment

🏖️ Benefits

• BarkleyOKRP’s commitment to Diversity, Equity, Inclusion + Belonging • B Corp commitment to progress and accountability • Inclusive creativity and belonging-focused workplace culture