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Baylor Genetics

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1978

🏥 Healthcare

💼 Consulting

🍽️ Food & Beverage

Healthcare • Consulting • Food & Beverage

Baylor Genetics is a clinical genomics and precision diagnostics laboratory affiliated with Baylor College of Medicine that provides comprehensive genetic testing and interpretation services. The company offers whole genome and whole exome sequencing, chromosomal microarray analysis, mitochondrial testing, pharmacogenomics, and specialized assays, along with genetic counseling, provider support, and insurance/payment resources. Baylor Genetics supports healthcare providers, researchers, and families with AI-enhanced interpretation, multimodal data integration, and end-to-end clinical and laboratory services.

📋 Description

• Lead Baylor Genetics' commercial growth strategy by developing and executing integrated marketing programs • Oversee Growth Marketing, Digital Marketing, Account-Based Marketing (ABM), Commercial Events, Social Media Activation, and Marketing Performance & Attribution • Translate commercial priorities into integrated campaigns that generate qualified pipeline • Lead integrated demand generation strategies across digital marketing and customer engagement initiatives • Develop scalable customer acquisition, engagement, and conversion strategies • Optimize campaign performance and improve lead generation throughout the customer journey • Partner with Product Marketing and Sales to develop integrated marketing campaigns supporting product launches and strategic initiatives • Measure account engagement, opportunity progression, and revenue impact for target accounts

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field required • MBA or advanced degree preferred • 12+ years of progressive marketing leadership experience in healthcare, biotechnology, diagnostics, life sciences, or medical technology • 5+ years leading integrated commercial marketing organizations • Demonstrated success building demand generation, ABM, digital marketing, and commercial event programs that drive measurable business growth • Experience developing marketing attribution models, performance reporting, and executive dashboards • Strong knowledge of Salesforce, Pardot/Marketing Cloud, marketing automation platforms, Demandbase, Tableau, and digital marketing technologies

🏖️ Benefits

• Health insurance • 401(k) plan • Paid time off • Flexible working hours • Professional development opportunities