Director, Digital Experience – MarTech

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $150k - $165k / year

⏰ Full Time

🔴 Lead

🛍️ E-commerce

👻 Ghost score 0%

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Brown & Brown Insurance

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1939

💸 Finance

🛡️ Insurance

Finance • Insurance

Brown & Brown Insurance is one of the largest independent insurance brokerages globally, providing a comprehensive range of risk management solutions. Established in 1939, the company offers personal and business insurance, employee benefits, and various national programs. Brown & Brown is committed to diversity, inclusion, and belonging, fostering a culture that values talent and experience. With over 500 locations, the company is well-positioned to meet the diverse needs of its clientele and is listed on the New York Stock Exchange under the ticker BRO. The firm's strategic focus on mergers and acquisitions highlights its disciplined growth strategy.

📋 Description

• Lead the execution and ongoing management of digital experience and marketing technology capabilities across web, email, marketing automation, and future customer engagement platforms. • Oversee day-to-day operation and optimization of enterprise digital platforms. • Support implementation of approved Digital Experience and MarTech initiatives. • Partner with Technology, Data, Legal, and Compliance teams to ensure successful execution and governance. • Drive continuous improvement focused on usability, accessibility, engagement, performance, and customer experience. • Provide operational leadership for the organization's website ecosystem, marketing technology platforms, and future digital capabilities. • Manage global website operations, marketing compliance, governance, optimization, and enhancement initiatives. • Manage platform governance, user adoption, training, and operational readiness activities. • Coordinate platform administration, testing, training, and change management activities. • Lead relationships with digital agencies, implementation partners, and technology vendors. • Oversee email marketing operations and marketing automation programs. • Support CRM and LLM readiness, implementation, customer journey enablement, segmentation, personalization, and lifecycle marketing initiatives. • Establish scalable processes, workflows, governance standards, and operational best practices. • Ensure compliance with privacy, accessibility, and regulatory requirements. • Monitor digital marketing performance and operational KPIs. • Develop reporting and insights for leadership and stakeholders. • Partner with Data & Analytics teams to strengthen reporting capabilities and measurement frameworks. • Identify opportunities to improve platform utilization, effectiveness, and customer engagement. • Collaborate with stakeholders to align digital marketing initiatives, business priorities, and organizational goals. • Lead and develop the digital marketing team, including the Global Website Management Lead and Global Email Marketing Lead. • Provide hands-on leadership and direction for digital initiatives, ensuring high-quality delivery and operational excellence.

🎯 Requirements

• Minimum of 12 years of experience in digital marketing, marketing technology, website management, marketing automation, or related disciplines. • Experience leading digital marketing teams and managing cross-functional initiatives. • Experience implementing and optimizing digital platforms in a complex, multi-brand or highly regulated environment. • Experience managing agencies, vendors, technology partners, and implementation resources. • Strong understanding of website management, AEO/LLM optimization, email marketing, marketing automation, analytics, customer engagement, and digital marketing operations. • Working knowledge of CRM platforms such as Microsoft Dynamics 365, Salesforce, HubSpot, or similar enterprise CRM solutions preferred. • Experience supporting CRM implementation, customer journey development, segmentation, personalization, and digital engagement programs preferred. • Experience with Adobe Experience Manager (incl. Assets), Adobe Analytics/Customer Journey Analytics, Adobe Journey Optimizer, Adobe Campaign, or other Adobe Experience Cloud solutions preferred. • Experience supporting enterprise website migrations, digital transformation initiatives, or large-scale marketing technology implementations preferred. • Experience in insurance, financial services, or other highly regulated industries preferred. • Strong analytical skills and ability to translate digital performance data into actionable recommendations.

🏖️ Benefits

• Competitive salary and benefits package • Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance • ESPP • 401k • Student Loan Assistance • Tuition Reimbursement • Free Mental Health & Enhanced Advocacy Services • Paid Time Off • Holidays • Preferred Partner Discounts