Director of Sales – eCommerce

🔥 0 minutes ago

🌽 Illinois – Remote

🌽 Illinois – Remote

💵 $141k - $165.2k / year

⏰ Full Time

🔴 Lead

🛍️ E-commerce

👻 Ghost score 0%

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The Coca-Cola Company

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1886

🍽️ Food & Beverage

Food & Beverage • Beverage • Sustainability

The Coca-Cola Company is a global beverage corporation with a rich history of over 136 years in refreshing the world. Known for its flagship product, Coca-Cola, the company has developed a diverse portfolio of over 200 brands, including sparkling beverages, hydration options, coffee and tea, juices and dairy, and alcohol-ready-to-drink beverages. Committed to sustainability, The Coca-Cola Company actively engages in initiatives like water stewardship, sustainable agriculture, and reducing sugar in its products. Operating in more than 200 countries, the company strives to make a positive social impact through diversity, equity, and inclusion efforts and partnerships. The Coca-Cola Foundation supports various community initiatives worldwide. The company offers numerous career opportunities globally, emphasizing an inclusive and accessible workplace.

📋 Description

• Serve as lead for select eCommerce retailers and build trusted relationships to drive joint value and top-line growth • Develop and execute multi-year joint business plans covering innovation, assortment, pricing, and promotions • Manage customer P&L and trade investments, optimizing promotional spending and ROI • Monitor category trends and competitive activity to identify growth opportunities • Lead negotiations on pricing, profitability, and merchandising priorities • Define and implement digital shelf optimization strategies, including content, assortment, and limited-time offers • Oversee end-to-end innovation setup on eCommerce platforms, from supply planning and catalog setup through merchandising and promotional activation • Build and maintain the Digital Shelf Playbook and mobilize cross-functional teams against KPIs • Monitor dashboards for online visibility, conversion metrics, and category benchmarks; develop corrective action plans • Identify revenue opportunities across eCommerce retailers, Quick Commerce channels, and emerging B2B digital platforms • Develop growth frameworks, define success metrics, and steward execution with bottlers and commercial teams • Partner with Marketing, RGM, Finance, Supply Chain, Category Leadership, and Commercial functions on integrated go-to-market strategies • Influence product innovation, packaging development, and pricing guidelines using eCommerce insights • Represent the customer perspective for Amazon and other leading eCommerce platforms in corporate strategy discussions

🎯 Requirements

• Bachelor’s degree in Business, Marketing, Finance, or related field • MBA strongly preferred • 10+ years of progressive experience in CPG sales, commercial strategy, or eCommerce leadership • Proven success managing strategic accounts in digital retail • Direct experience working with Amazon retail systems (Vendor Central) preferred • Proficiency in marketplace execution preferred • Advanced analytical skills, including price/promo optimization, financial modeling, and trade spend effectiveness • Ability to build cross-functional consensus and influence senior stakeholders within a matrixed organization • Proven success developing joint business plans and executing digital commerce strategies for large-scale accounts • Exceptional communication, negotiation, and relationship-building skills • Ability to manage complexity and ambiguity • Proficiency in content optimization, performance monitoring, and AI-enabled analytics • Passion for innovation and ability to connect consumer insights with actionable marketplace strategies • Currently authorized to work full-time in the United States • Must not require employment sponsorship to continue working legally in the United States

🏖️ Benefits

• Opportunities to lead strategy and execution in one of the fastest-growing channels of commerce • Cutting-edge digital tools and analytics platforms • Exposure to high-profile customer partnerships supported by comprehensive internal resources and cross-functional collaboration • Career advancement opportunities • Annual incentive reference value of 30%