Director of Marketing

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Omniscient Digital

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

💼 Consulting

🛍️ eCommerce

📣 Marketing

Consulting • eCommerce • Marketing

Omniscient Digital is an organic growth agency that specializes in helping B2B software companies turn SEO and content into effective growth channels. They offer a range of services including SEO and content strategy, content production, content optimization, link building, and digital analytics. With a focus on tailored solutions, Omniscient Digital builds sustainable organic growth programs designed to increase search visibility, drive traffic, and generate leads for their clients.

📋 Description

• Own the pipeline number, including lead volume, lead quality, and resulting sales pipeline • Own demand creation through the podcast, newsletter, original research and reports, and video marketing • Set performance marketing strategy across SEO, AEO, paid search, paid social, and retargeting • Own the website as a conversion engine and manage conversion rate optimization, landing pages, forms, testing, and offer architecture • Build and run an account-based marketing program for named target accounts • Own partnerships, sponsorships, meetups, hosted dinners, and other in-person demand activities • Own marketing automation, CRM, lifecycle and nurture sequences, lead scoring, and data quality • Collaborate on company messaging and positioning • Own sales enablement and the marketing-to-sales handoff, including case studies, one-pagers, proposal narratives, and competitive positioning • Own analytics, attribution, reporting, and the marketing budget • Build technology partnerships, agency referral relationships, and investor relationships with VC and PE firms • Set demand-generation strategy while executing hands-on work and reporting directly to the Head of Growth & Innovation

🎯 Requirements

• Experience running demand generation or growth marketing for a B2B services or SaaS company • Demonstrated ability to personally build sales pipeline • Resourcefulness, scrappiness, relationship-building, and creative use of resources • Ability to think in funnels and unit economics, including lead value, channel cost, and optimization decisions • Player-leader capability: set strategy and execute automation, briefs, and events hands-on • Willingness to travel and host or attend dinners, meetups, conferences, and other events • Meticulous systems and data management skills • Point of view on brand and comfort serving as a public presence on podcasts, stages, and with investors • Ability to move quickly, own outcomes, and work independently toward targets • Friendly, collaborative, team-oriented attitude • Comfort with variable compensation tied to performance

🏖️ Benefits

• Uncapped variable compensation • Team trips each year to places like Boston, Austin, Costa Rica, and Belgrade • Autonomy and ownership • Professional and personal growth opportunities • Equal employment opportunity