Senior Product Marketing Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $124.5k - $183k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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BILL

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💸 Finance

💳 Fintech

☁️ SaaS

Finance • Fintech • SaaS

BILL is a comprehensive financial operations platform designed to streamline accounts payable and receivable processes for businesses. It offers automation tools for payments, invoicing, and expense management, enabling businesses to efficiently manage their cash flow, budgets, and credit. The platform integrates with major accounting software and provides solutions for both small and midsize companies, as well as specialized services for accounting firms and wealth management. BILL's features, including virtual cards and mobile apps, support businesses in achieving financial control and visibility. Trusted by thousands of businesses and accounting firms, BILL aims to transform financial operations with enhanced efficiency and automation.

📋 Description

• Develop strategies and programs for the Accounting Channel to drive acquisition and retention • Drive go-to-market strategies aligned with business goals and customer problems • Develop deep product expertise and understand customer workflows • Partner with Product to influence roadmap and feature development • Represent accountants and translate customer insights into messaging and programs • Lead audience segmentation, positioning, and messaging • Create differentiated product narratives for GTM efforts • Lead GTM strategy and execution for accounting-channel acquisition, retention, and enablement • Own GTM leadership, align cross-functional stakeholders, secure resources, and support launches • Manage end-to-end projects across highly matrixed teams • Partner with Sales to deliver enablement content, tools, and processes • Conduct competitive analysis, market research, and customer advocacy initiatives • Collaborate with Product, Support, Sales, Customer Success, Brand, Growth, Creative, and Legal teams • Deliver against business metrics and influence cross-functional stakeholders

🎯 Requirements

• 8+ years of professional experience in Product Marketing or a closely related role, including direct experience at the Senior Product Marketing Manager level • Proven experience in B2B SaaS and/or fintech • Experience with companies selling to accounting and finance professionals or financial operations software preferred • Track record of successful product and feature launches, including positioning, messaging, and GTM strategy • Experience supporting channel sales or indirect distribution motions • Experience creating enablement tools for sales teams selling through partners, advisors, or professional firms • Experience conducting market research, competitive analysis, and customer segmentation • Strong strategic and analytical mindset • Ability to work with market research and analytics teams • Ability to work cross-functionally and influence without direct authority • Strong written and verbal communication skills • Experience developing sales enablement tools and presenting to leadership • Experience managing complex projects end-to-end in a highly matrixed environment • Applicants must have authorization to work in the United States without requiring visa sponsorship now or in the future

🏖️ Benefits

• Medical, dental, and vision plans (100% paid employee coverage; HMO, PPO, or HDHP options) • HSA and FSA accounts • Life insurance • Long- and short-term disability coverage • Employee Assistance Program (EAP) • 11+ observed holidays • Wellness days • Flexible time off • 401(k) retirement plan • Employee Stock Purchase Program with employee discounts • Wellness and fitness initiatives • Employee recognition and referral programs • Flexible spending and health savings account • Paid holidays • Competitive benefits package