Channel Marketing Manager – Partner Growth

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

💰 Account Manager

👻 Ghost score 11%

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Bitwarden

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

🔒 Cybersecurity

☁️ SaaS

🏢 Enterprise

Cybersecurity • SaaS • Enterprise

Bitwarden is a trusted password manager that provides secure digital solutions for individuals, families, and businesses. It offers tools for securely storing, managing, and sharing sensitive online data such as passwords, passkeys, and credit cards, utilizing zero knowledge, end-to-end encryption technology. Bitwarden's services include enterprise-level security features such as secrets management for development, DevOps, and IT teams, with additional functionalities for passwordless authentication. The platform supports cross-platform access, is open source, and adheres to strict compliance standards including GDPR, SOC 2, and HIPAA.

📋 Description

• Own the MSP channel marketing motion end-to-end, including partner onboarding content, lifecycle email programs, enablement webinars, and annual event calendar support • Develop the annual Channel Marketing Plan covering event selection, budget, campaign strategy, and executive approval • Serve as the primary marketing contact for Channel Sales across MSP, reseller, and VAR motions • Run the biweekly Channel Marketing meeting and manage the event intake process • Build and evolve templates, briefs, and self-serve assets enabling Sales execution • Report on pipeline influenced, partner engagement, event ROI, and progress toward the $5M combined reseller/MSP revenue target • Extend partner playbooks, onboarding sequences, enablement content, and partner toolkits • Drive an always-on partner demand generation strategy tied to pipeline and ARR targets • Manage channel marketing budgets across sponsorships, campaigns, and partner enablement programs • Partner with Marketing Operations, Communications, and Product Marketing on partner-facing content, campaigns, and the partner portal • Administer the Bitwarden partner portal and keep content current, accessible, and aligned with go-to-market priorities

🎯 Requirements

• 7+ years of B2B channel, partner, or field marketing experience, ideally including MSPs, resellers, or VARs in a SaaS or technology company • Proven ability to own a marketing program end-to-end: strategy, budget, execution, and reporting, without heavy hands-on direction • Experience planning and executing in-person or virtual partner events, from sponsorship negotiation through post-event lead follow-up • Experience building or running partner lifecycle email programs, including onboarding, engagement, and re-engagement • Track record of turning a reactive, request-driven function into a proactive, planned one • Strong cross-functional collaboration skills • Comfort with ambiguity and prioritization • Collaborative and adaptable mindset • Openness and authenticity combined with excellent communication skills • Excitement and enthusiasm for open source and better internet security • Excellent problem-solving skills • Must be located in the U.S.; preferred East Coast/Central location for EMEA support

🏖️ Benefits

• Sense of purpose helping bring a more secure internet experience to everyone • Immersion in security and open source software technology markets • Fully remote work with supportive team members across the world • Personal and professional development support • Participation in #growth-club for continued personal and professional development