Vice President, Vertical Marketing – Demand

🔥 13 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

👔 Vice President

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Blackbaud

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

☁️ SaaS

🤝 Non-profit

🤝 B2B

💰 $6.5M Series A on 2000-02

SaaS • Non-profit • B2B

Blackbaud is a cloud software company that builds intelligent solutions for social impact, focusing on nonprofit organizations. It provides products and services for fundraising, donor management, engagement, and sector-specific cloud solutions to help charities, educational institutions, and other mission-driven organizations move faster and work smarter. Blackbaud also offers training, support, developer resources, a partner marketplace, and industry research through the Blackbaud Institute. The company emphasizes privacy, security, and corporate social responsibility.

📋 Description

• Define and lead marketing strategy across Blackbaud’s vertical markets • Identify growth, market expansion, and untapped demand opportunities and translate them into annual and multi-year plans aligned to revenue objectives • Own accountability for market adoption, pipeline creation, bookings contribution, and demand performance • Own demand creation, demand capture, and demand conversion across all verticals • Establish operating rhythms and performance standards driving predictable pipeline growth • Make and optimize investment decisions across search, performance marketing, events, partnerships, customer advocacy, and emerging acquisition channels • Identify and scale growth opportunities across search, AI-powered discovery, performance marketing, partnerships, customer advocacy, and emerging acquisition channels • Establish experimentation frameworks to test, learn, and scale growth opportunities • Partner with Product Marketing and Product Management on adoption and expansion opportunities • Drive AI-powered planning, personalization, content creation, audience targeting, campaign optimization, and analytics • Integrate buyer signals, automation, predictive insights, and agentic workflows into the demand engine • Establish standards for marketing productivity, decision-making speed, and operational effectiveness • Lead, coach, and develop Vertical Marketing Directors and their teams • Foster ownership, curiosity, experimentation, and accountability • Build future leaders and strengthen strategic marketing capabilities • Partner with Sales leadership on pipeline goals, quality standards, and growth priorities • Partner with Product Marketing to align product and market strategy • Partner with Revenue Operations on visibility, forecasting, measurement, and optimization • Represent marketing strategy, growth performance, and investment decisions to executive leadership

🎯 Requirements

• 15+ years of B2B marketing leadership experience • Proven success leading demand generation, growth marketing, or go-to-market organizations • Demonstrated ability to build scalable demand engines tied directly to pipeline and revenue outcomes • Deep expertise across search, performance marketing, account-based marketing, digital acquisition, and growth strategy • Experience identifying, evaluating, and scaling emerging growth opportunities • Strong analytical and financial acumen with experience managing significant marketing investments • Experience leading organizational transformation and change • Strong executive communication and stakeholder management skills • An owner mindset, natural curiosity, and the willingness to challenge how work gets done • A builder’s orientation and the ability to move between growth strategy, demand performance, buyer behavior, AI, and operating-model decisions • A record of focusing teams on business impact rather than marketing activity • Passion for applying AI to improve business performance and customer outcomes