Head of TikTok Affiliates

Job not on LinkedIn

🔥 17 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🪙 Affiliate Manager

👻 Ghost score 25%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 57 days.
• 90 open roles for a team of 28.
• No salary listed.

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BM Digital

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BM Digital is the leading digital marketing firm specializing in eCommerce growth. With a mission to inspire brands through creativity, media, and innovation, the company believes in fostering an inclusive environment for its employees. BM Digital has a history of founders and operators who have built unicorns and multiple 9-figure businesses. The firm helps scale e-commerce companies by frequently investing in equity stakes and providing working capital. They manage over US$100M in annual digital marketing spend and collaborate with high-profile celebrities and thousands of micro-influencers across major platforms. Headquartered in San Francisco, BM Digital also has offices in New York, London, and Hong Kong.

📋 Description

• Develop and execute the overall TikTok affiliate strategy across the portfolio of consumer brands • Establish affiliate growth plans aligned with client revenue targets, audiences, product positioning, and business objectives • Expand TikTok Shop affiliate distribution and increase creator-driven sales • Develop creator acquisition, activation, retention, and performance-management systems • Build and scale a network of high-performing TikTok affiliates and creators • Identify, source, evaluate, recruit, and onboard potential affiliates • Build relationships with creators, affiliate communities, talent agencies, and relevant partners • Oversee planning, setup, launch, and execution of TikTok affiliate campaigns across multiple brands • Develop campaign briefs, promotional strategies, product positioning, and creator activation plans • Monitor and optimize creator, product, content, campaign, conversion, revenue, and profitability performance • Own TikTok affiliate channel revenue targets and commercial performance • Present performance insights, growth opportunities, and strategic recommendations to leadership and clients • Build, lead, and develop a TikTok affiliate team • Establish standard operating procedures, campaign playbooks, workflows, accountability structures, and reporting systems • Build dashboards tracking GMV, affiliate-attributed revenue, orders, conversion rates, commissions, and creator productivity • Leverage data, AI, and automation to improve creator discovery, outreach, campaign management, and performance analysis • Collaborate with Growth, Creative, Media Buying, Client Services, Technology, and Analytics teams

🎯 Requirements

• 7+ years of experience in affiliate marketing, influencer marketing, e-commerce growth, creator partnerships, or related performance marketing roles • Significant hands-on experience managing and scaling TikTok Shop affiliate programs • Proven track record of driving measurable GMV, affiliate-attributed revenue, and sales growth through TikTok affiliates • Experience recruiting, onboarding, activating, and managing large networks of TikTok creators and affiliates • Strong understanding of TikTok Shop Affiliate Center, open and targeted collaborations, commission structures, product seeding, and affiliate campaign management • Experience developing affiliate acquisition, activation, retention, and performance optimization strategies • Strong understanding of affiliate performance metrics, including GMV, orders, conversion rates, average order value, commission costs, and return on investment • Experience managing affiliate budgets, commercial arrangements, creator incentives, and campaign profitability • Previous experience leading affiliate teams, managing campaign operators, or building an affiliate marketing function • Experience working with multiple consumer brands, DTC businesses, or e-commerce clients • Strong analytical skills and proficiency with TikTok Shop analytics, affiliate tracking platforms, CRM systems, and reporting tools • Excellent communication, negotiation, and relationship management skills • Entrepreneurial mindset with a strong bias toward execution, ownership, and measurable results

🏖️ Benefits

• Fully remote work arrangement • Autonomy to shape the TikTok affiliate strategy • Access to a large creator network • Access to proprietary intelligence through Meteoric AI • Collaboration with experienced Growth, Creative, Media Buying, Client Services, and Technology teams

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