Interim Manager, Growth & Insights

Job not on LinkedIn

🔥 14 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 11%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Bobbie

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🍽️ Food & Beverage

🏭 Manufacturing

🧘 Wellness

Food & Beverage • Manufacturing • Wellness

Bobbie is a mom-founded and led infant formula company in the United States that offers a range of premium infant formulas inspired by European standards. Their products include Organic Original, Grass-fed Whole Milk, and Organic Gentle infant formulas, all designed to meet both European and US Organic standards. Bobbie prides itself on using high-quality ingredients like grass-fed milk, organic whey protein, and DHA, ensuring no corn syrup, palm oil, or gluten. The company is dedicated to providing parents with nutritious options for their babies while promoting a hassle-free subscription service with benefits such as guaranteed formula deliveries and support from experts.

📋 Description

• Turn consumer, category, and market intelligence into growth opportunities across Bobbie’s Infant Formula and New Ventures portfolio • Drive consumer learning plans from early discovery through post-launch optimization • Support qualitative and quantitative research, including concept, product, pricing, messaging, and usage studies • Monitor consumer, category, retailer, and competitive trends to identify growth opportunities and whitespace • Build business cases, opportunity sizing, and market assessments for innovation and commercialization decisions • Translate insights into product strategy, positioning, pricing, and go-to-market recommendations • Develop commercialization strategies for new ventures with Innovation, Marketing, Sales, and Product Development • Develop retailer-specific insights, selling stories, and commercialization materials • Establish launch success criteria and support go-to-market execution • Maintain the New Ventures measurement framework, KPIs, and dashboards • Analyze Circana, NIQ, SPINS, retailer, DTC, and competitive data • Evaluate campaign effectiveness and optimize messaging and brand performance • Measure launch performance, identify growth opportunities, and recommend course corrections • Deliver recurring business reviews and executive reporting • Serve as insights lead and point of contact for cross-functional teams, research agencies, and syndicated data partners • Influence strategic decisions through data-driven storytelling and executive presentations • Document progress and decisions to ensure a seamless transition at assignment end • Champion a consumer-first mindset across the New Ventures organization

🎯 Requirements

• Experience turning consumer, category, and market intelligence into growth opportunities • Experience with consumer insights, innovation, commercialization, and go-to-market strategy • Experience supporting qualitative and quantitative research, including concept testing, product testing, pricing, messaging, and usage studies • Experience building business cases, opportunity sizing, and market assessments • Experience with pricing architecture, pack strategy, assortment recommendations, and retailer launch strategies • Experience developing KPIs, dashboards, and measurement frameworks • Experience analyzing syndicated data such as Circana, NIQ, and SPINS • Experience analyzing retailer performance, DTC metrics, and competitive trends • Experience evaluating campaign effectiveness and brand performance • Experience delivering executive reporting and presentations • Ability to collaborate with Innovation, Marketing, Sales, Product Development, Finance, and external research partners • Ability to document progress, key decisions, and open items for transition • Alignment with Bobbie’s core values

🏖️ Benefits

• Full-time, 40 hours/week, temporary employee position for a 6-month term • Remote work arrangement

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