Brand Manager

🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $140k - $150k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💃 Brand Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Bolthouse Farms

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

🏭 Manufacturing

🌾 Agriculture

Healthcare • Manufacturing • Agriculture

Bolthouse Farms is a company committed to creating healthier food products, specializing in beverages, dressings, and fresh carrots. With a longstanding history rooted in carrot farming, Bolthouse Farms offers a variety of nutritious options designed to help consumers make better dietary choices. They emphasize quality and innovation in their product offerings, aiming to provide goodness in every bite or sip.

📋 Description

• Report to the Director - Marketing • Lead the development and implementation of the Bolthouse Farms marketing strategy • Deliver annual and multi-year revenue targets and enhance brand equity in line with the Generous Brands company vision • Use syndicated, consumer and customer data to identify business insights and recommend solutions • Develop monthly/quarterly business reviews and ad-hoc analyses • Contribute to comprehensive brand strategy based on consumer, category and market trends • Present strategic, data-driven recommendations to senior team • Manage briefing and development of bold, disruptive communication plans, including social and influencers • Collaborate with internal and external agencies • Lead large cross-functional projects with multiple stakeholders, complex inputs and time-sensitive deadlines • Manage innovation projects from inception through production and execute tactical support plans • Collaborate with internal cross-functional teams and influence decisions without authority

🎯 Requirements

• Bachelor’s degree required • Minimum of 3-5 years of brand management experience in food CPG • Deep understanding of how to read, interpret and build models from syndicated data such as IRI or Nielsen • Strong project management skills and attention to detail • Excellent interpersonal communication and team working skills • Experience leading and launching new innovation • Experience working with internal & external agencies to develop marketing plans • Experience developing and executing social & influencer strategy • Previous experience leading and working on cross-functional teams • Comfortable working in a fast-paced, fast-changing environment • Proven, reliable work history • MBA preferred • Consulting background gets bonus points • Direct experience in CPG food categories is strongly preferred • Ability to work Monday through Friday, 8:00-5:00pm

🏖️ Benefits

• Annual bonus opportunity • Medical, Dental & Vision • Group Life and AD&D • Voluntary Life and AD&D • Group Short & Long-Term Disability • 401(k) • Paid Time Off • Flexible Spending Accounts • Employee Assistance Program • Gym Membership Discounts • Remote work arrangement • Minimal travel / occasional travel to Bakersfield and Rancho Cucamonga