Senior Manager, Brand Communications

🔥 15 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

💃 Brand Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

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BusPatrol

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

🏥 Healthcare

📚 Education

📦 Logistics

💰 Series unknown on 2024-07

Healthcare • Education • Logistics

<BusPatrol> BusPatrol is an AI-powered school bus safety company that provides stop-arm enforcement and telematics through camera hardware and managed services. Its solution combines AI video detection, full-fleet interior and 360° exterior cameras, and secure evidence workflows with community education, dashboards, and reporting to help school districts, municipalities, and law enforcement reduce illegal passings and improve student safety.

📋 Description

• Develop and execute integrated marketing strategies that increase brand awareness, support revenue growth, and align with corporate objectives • Lead public awareness campaigns that educate communities and promote school bus safety across new and existing markets • Develop campaign messaging, communications plans, and implementation toolkits for customer program launches • Lead seasonal and strategic awareness initiatives, including back-to-school campaigns, National School Bus Safety Week, Love the Bus Month, and other public education efforts • Ensure consistent brand messaging and storytelling across marketing channels and customer touchpoints • Serve as the marketing lead for customer implementations and develop communications strategies for new program launches • Create launch communications, including PSA toolkits, press releases, customer communication materials, executive messaging, and supporting collateral • Collaborate with Customer Success, Government Operations, and external stakeholders on coordinated market launches • Support customers with communications resources that drive public awareness and community engagement • Develop customer success stories, case studies, testimonials, advocacy materials, and other mission- and impact-focused communications • Partner with internal stakeholders to translate customer outcomes into stories supporting brand awareness, advocacy, and commercial growth • Lead awards submissions and external recognition opportunities • Provide strategic support and oversight for trade shows, conferences, webinars, customer events, and industry sponsorships • Oversee the Field Marketing team across events • Develop executive briefing materials, event messaging, and attendee communications • Manage and develop direct reports • Oversee external agencies, contractors, and marketing vendors • Lead email marketing strategy and support annual marketing planning, budget management, performance reporting, and cross-functional coordination • Improve marketing processes, campaign effectiveness, and operational efficiency

🎯 Requirements

• 7+ years of progressive experience in corporate communications, public relations, brand communications, public affairs, or a related field • Demonstrated success developing and executing strategic communications programs in a complex B2B, GovTech, public-sector, or regulated industry environment • Experience leading media relations, executive communications, crisis communications, and public awareness campaigns • Experience managing communications for customer implementations, public initiatives, or large-scale program launches • Experience working directly with customers, executive leaders, elected officials, government agencies, school districts, or other public-sector stakeholders • Strong writing, editing, presentation, and executive communication skills with the ability to tailor messaging for diverse audiences • Experience managing communications agencies, vendors, and cross-functional initiatives • Experience using communications and media monitoring platforms (e.g., Meltwater or similar), press management tools, and reporting platforms • Exceptional project management and organizational skills with the ability to manage multiple high-visibility initiatives simultaneously • Bachelor's degree in Communications, Public Relations, Journalism, Marketing, English, or a related field

🏖️ Benefits

• Competitive salary and benefits package • Unlimited PTO • A purpose-driven career, working to protect children and improve public safety • The occasion to participate in BusPatrol’s culture of safety, learning, and teamwork • A team of innovators, committed to leveraging AI and smart technology for social good