Senior Director, Growth Marketing

Job not on LinkedIn

🔥 0 minutes ago

🌵 Arizona, California, +21 more states – Remote

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🐎 Kentucky – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote ⛰️ West Virginia – Remote

💵 $190k - $220k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Boulder Care

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏥 Healthcare

⚕️ Healthcare Insurance

🧘 Wellness

Healthcare • Healthcare Insurance • Wellness

Boulder Care is a telehealth company that provides comprehensive, high-quality medical care for substance use disorders such as opioid and alcohol addiction. The company offers a coordinated outpatient care model, including prescriptions for medications like Suboxone, delivered entirely through a secure mobile app. Boulder Care is committed to treating patients with respect and unconditional support, using evidence-based treatments and dedicated care teams. Their goal is to make addiction treatment accessible by accepting various public and private insurance plans. They are partnered with health plans and institutions like Hazelden Betty Ford to enhance the accessibility of their services.

📋 Description

• Own performance marketing strategy, budget allocation, targets, acquisition efficiency, and demand creation across paid, organic/direct, SEO, and AEO channels • Build systems to amplify and measure peer-to-peer growth and word-of-mouth impact • Establish and scale digital channels including directories, listings, and digital ecosystem partnerships • Implement a high-velocity A/B testing framework across the funnel and partner with content teams on continuous learning • Own growth strategy for new states, including sequencing, demand readiness, launch playbooks, and go-to-market models • Lead and develop a growth team and manage agency partners against results • Build dashboards, experimentation cadence, and reporting to compound growth • Partner with Analytics on attribution, incrementality, non-brand search expansion, and word-of-mouth measurement • Identify retention and re-engagement opportunities to extend LTV, partnering with lifecycle, product, and clinical leads

🎯 Requirements

• 10+ years in growth or performance marketing, including ownership of acquisition budgets and team management • Experience with SEM, paid social, programmatic, SEO, and AEO • Track record of scaling acquisition efficiently using CAC, payback, and LTV:CAC • Experience standing up new channels and/or launching new markets • Experience with strategic growth and identifying growth opportunities • Experience managing agencies and deciding what to bring in-house • Experience building and/or managing a growth team • Strong analytical toolkit, including attribution, experimentation, dashboards such as GA4 and Looker, mobile/attribution tooling, and custom data models • Ability to operate autonomously in a fast-moving, ambiguous environment • Deep understanding of UX principles and experience executing CRO initiatives • Strong communication skills with senior stakeholders • Integrity, strategic thinking, and professionalism • Applicants must reside and work in AZ, CA, CO, FL, GA, ID, IL, KY, MA, MI, MN, NC, NJ, NY, OH, OR, PA, SC, TN, TX, UT, WA, or WV • Experience in regulated digital healthcare, early-stage startups, and high-trust acquisition motions is helpful but not required

🏖️ Benefits

• Variable compensation • Comprehensive medical, dental, vision, and short-term disability benefits • Mental health services via insurance coverage, including Talkspace and EAP • 4 weeks of vacation accrued per calendar year, increasing to 5 weeks after 2 years of employment • Sick leave accrued at 1 hour for every 30 hours paid • 9 paid holidays per year • 12 weeks of 100% paid parental leave after 6 months of employment • 401(k) retirement savings • Remote-friendly work with hardware provided • Meaningful, life-saving work