Integrated Marketing Program Manager

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🔥 3 minutes ago

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Logo of BPCS, Comprehensive marketing solutions, ltd.

BPCS, Comprehensive marketing solutions, ltd.

1 - 10 employees

💼 Consulting

📣 Marketing

Consulting • Marketing

BPCS, Comprehensive marketing solutions, ltd. is a marketing agency founded in 2015 by four friends and experienced advertising professionals. The company offers integrated marketing, business consulting, advertising, and marketing strategies. Positioned as a 'big little agency,' BPCS combines the resources of larger firms with the personal touch and commitment of smaller agencies, providing responsive and dedicated services to meet complex marketing challenges.

📋 Description

• Lead global marketing for Imagine Cup, Microsoft’s startup recruitment and engagement program • Develop and execute an integrated global marketing plan across web, email, social media, content, events, and partner channels • Create founder-focused messaging, campaign assets, videos, toolkits, and participant stories • Coordinate campaign activation across global and regional stakeholders, investors, startup communities, and ecosystem partners • Manage cross-regional workstreams, including budgets, timelines, risks, dependencies, agencies, and vendors • Oversee lead capture, CRM routing, attribution, dashboards, budget tracking, and performance reporting • Measure awareness, qualified applications, engagement, and conversion • Review campaign progress, resolve blockers, and identify optimization opportunities • Prepare campaign plans, creative briefs, stakeholder communications, performance reviews, and decision-ready status updates

🎯 Requirements

• Bachelor’s degree • 4+ years of integrated marketing experience planning and executing campaigns across digital, social media, content, email, events, and partner channels • 4+ years of experience managing complex, global initiatives involving multiple workstreams, regions, timelines, budgets, risks, agencies, and vendors • 3+ years of experience with marketing operations and measurement, including KPIs, CRM lead flows, attribution, dashboards, budget tracking, and performance reporting • Hands-on experience planning and executing events • Strong project-management skills with the ability to manage competing priorities and coordinate across global stakeholders • Ability to support the team’s required core working hours • Preferred: experience marketing to startups, developers, investors, or technology ecosystems • Preferred: experience working within or supporting a large global technology organization • Preferred: experience creating founder-focused content, campaign toolkits, videos, or participant stories • Preferred: experience supporting global campaigns with regional activation requirements

🏖️ Benefits

• Medical, dental, and vision coverage • Flexible Spending Account (FSA) • 401(k) retirement plan • Competitive paid time off • Parental leave • Professional growth and development opportunities

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