Director, Public Relations

🔥 19 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎙️ Public Relations (PR)

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Brilliant Earth

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2005

🛍️ eCommerce

🛒 Retail

👥 B2C

💰 $40M Debt Financing - Brilliant Earth on 2019-01

eCommerce • Retail • B2C

Brilliant Earth is a consumer-facing jewelry company and retailer that sells engagement rings, wedding rings, loose diamonds (natural and lab-grown), gemstones, and other fine jewelry. The company operates an e-commerce storefront with virtual appointments and also maintains physical showrooms across many U. S. locations. It emphasizes ethical sourcing, diamond transparency, repurposed gold, and offers customization tools such as "design your own" engagement rings, along with educational guides and promotions.

📋 Description

• Develop and implement comprehensive PR strategies to build brand awareness and support Brilliant Earth's mission • Cultivate and manage relationships with media contacts, industry influencers, and editors to secure strategic coverage • Oversee PR agencies, including weekly calls, reporting, editor product sends, and celebrity/influencer gifting • Collaborate on events including product launches, showroom openings, and special promotions • Partner with senior leadership to define and communicate brand positioning • Develop and maintain consistent brand messaging across consumer touchpoints • Oversee integrated marketing campaigns that drive traffic, sales, and brand affinity • Create PR materials, press releases, and content supporting retail and PR initiatives • Contribute to the retail brand marketing strategy with the VP of Integrated Marketing and Director of Visual Merchandising • Lead brand marketing initiatives in prioritized physical showrooms, including new showroom launches • Develop and manage retail marketing and PR budgets • Monitor campaign performance and key indicators, providing continuous-improvement insights • Foster creativity, innovation, and accountability within the marketing department • Lead and mentor team members, providing guidance and development opportunities

🎯 Requirements

• 10+ years of experience in brand marketing and public relations, including significant experience in a D2C retail environment • Proven track record of developing and leading retail brand executions at scale • Established media relationships and successful PR campaign history • Experience working with premium or luxury brands in an omnichannel environment • Exceptional strategic thinking, problem-solving, and analytical skills • Experience identifying and executing celebrity, influencer, and brand partnerships • Outstanding written and verbal communication abilities • Robust leadership skills and ability to guide cross-functional teams • Ability to balance multiple projects in a fast-paced environment • Commitment to respect and inclusion in the workplace • Passion for sustainability, ethics, and social responsibility • Bachelor's degree in Marketing, Communications, or related field; advanced degree is a plus

🏖️ Benefits

• Regular 1-1s with manager • Training opportunities • Annual 360 review process • Lifestyle Spending Account with reimbursements for eligible wellness expenses, including gym memberships, massage, and counseling • Company-sponsored learning in leadership, professional skills, and diversity & inclusion • Tuition reimbursement for role-specific training • Employee jewelry discount • Mental health resources, self-care apps, and seminars • Employee Assistance Program with 24/7 counseling access • Giving-back programs and volunteer opportunities • Medical, dental, and vision insurance, including a $0 monthly premium employee health insurance option • Employer HSA contributions • 401(k) match • Paid time off • Paid parental leave • 100% employer-paid disability and life insurance • Pre-tax commuter benefits