Vice President of Marketing

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Buzz Solutions

11 - 50 employees

⚡ Energy

🤖 Artificial Intelligence

🔐 Security

Energy • Artificial Intelligence • Security

Buzz Solutions is a company specializing in visual intelligence solutions for the energy infrastructure sector. Their platform leverages artificial intelligence to inspect, maintain, and secure energy assets such as transmission lines, distribution grids, and substations. The company aims to modernize energy infrastructures by providing actionable intelligence to utility teams, enhancing operations, improving security, and optimizing project management. Buzz Solutions enables condition-based maintenance, detecting anomalies and defects quickly to prevent failures and manage vegetation effectively, especially during adverse weather conditions. The company collaborates with large utility organizations, offering technology that improves inspection efficiency, reduces maintenance costs, and enhances the reliability of energy supply.

📋 Description

• Build and own the demand generation strategy, including campaigns, audience segmentation, and lead nurturing, with pipeline targets tied to revenue goals • Apply ROI-focused evaluation to campaigns and channel investments and evolve the marketing technology stack for efficient scaling • Partner with Sales on pipeline goals, lead handoffs, and revenue-linked reporting • Own brand identity, voice, and market positioning • Elevate narrative and messaging for executive audiences and provide C-suite-ready stories and value propositions for enterprise utility deals • Build thought leadership through white papers, research reports, and executive-level insight content • Represent Buzz Solutions at speaking engagements and industry events • Partner with Product on go-to-market positioning and launch strategy • Lead, coach, and grow the marketing team • Contribute to company strategy and cross-functional priorities as a leadership team member • Own conference, trade show, and speaking presence strategy and execution until dedicated event support is hired

🎯 Requirements

• 10+ years of B2B marketing experience • At least 5 years in a leadership role • Direct ownership of demand generation strategy and results • Track record elevating brand and messaging for senior and executive audiences • Experience marketing enterprise B2B SaaS solutions • Experience in complex or technical B2B markets • Experience at a growth-stage company scaling a brand and marketing function during rapid growth • Collaborative, transparent, and direct communication style • Enthusiasm for coaching and developing a team • Hands-on mindset; comfortable setting strategy and executing it • Utility industry knowledge is a bonus, not a requirement • Must already have United States work authorization; Buzz Solutions does not provide sponsorship

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