Paid Media Coordinator

Job not on LinkedIn

🔥 9 minutes ago

🏄 California, New Mexico – Remote

🏄 California – Remote 🌶️ New Mexico – Remote

💵 $28 - $32 / hour

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

California Institute of Applied Technology

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2008

📚 Education

🤖 Artificial Intelligence

Education • Artificial Intelligence

California Institute of Applied Technology is a career-focused, primarily online educational institution that offers stackable, hands-on programs including certificates, one-week bootcamps, Associate of Applied Science degrees, and Applied Bachelor’s degrees. CIAT emphasizes technology, business, and healthcare pathways with a strong focus on IT-related fields — software development, cloud, networking, cybersecurity, data analytics, and AI/ML — and integrates industry certifications (CompTIA, Cisco, AWS, Microsoft, ISC2, PMI and others), unlimited exam retakes and test prep, and dedicated career services to prepare students for employment. Programs are designed to be flexible, career-aligned, and build real, job-ready skills.

📋 Description

• Monitor campaign performance daily and make data-driven adjustments • Measure lead volume, CPL, lead-to-start conversion rates, and CPS • Provide actionable insights into campaign performance • Collaborate with media buyers and lead generation partners on optimization opportunities • Execute optimization strategies to improve campaign performance • Collaborate with creative teams to develop static and video assets • Share ad performance results and oversee ongoing optimization testing • Deploy and analyze A/B tests for creative design, messaging, landing-page conversions, ad placements, click-through rates, and campaign ROI • Launch campaigns within designated budgets and enrollment goals • Prepare and present daily, weekly, and monthly performance reports • Collaborate with CIAT departments to align messaging, ads, placements, enrollment goals, financial targets, and audience segmentation • Assist with paid-media budget tracking and channel or lead-partner allocation • Conduct competitive research supporting new programs, program changes, and policy changes • Stay current on higher-education student-retention trends and best practices • Follow federal, state, accreditation, and institutional compliance requirements • Follow communication guidelines and support customer satisfaction and professionalism • Embody CIAT's mission, vision, purpose, and values • Work Monday through Friday with occasional weekend and evening hours; no supervisory responsibilities

🎯 Requirements

• Bachelor's degree in marketing, business, communications, or a related field preferred • Minimum three years of experience in digital marketing or advertising • Familiarity with Google Ads and Meta advertising platforms required • Experience with LinkedIn and YouTube ads preferred • Strong analytical skills and ability to provide actionable recommendations • Attention to detail and ability to multitask • Proficiency in student information systems preferred • Strong organizational and prioritization skills • Strong verbal and written communication skills • Self-motivated with a strong work ethic • Ability to anticipate needs and exercise independent judgment • Analytical, problem-resolution, and general business acumen skills • Proficiency in Microsoft Office, including Outlook, Word, Excel, PowerPoint, and MS Project • Flexibility in a rapidly changing environment • Ability to collaborate with colleagues, academic departments, and administration • Availability for responsibilities outside normal business hours and occasional longer hours • Ability to handle sensitive information confidentially • High ethical standards and professionalism • Ability to embody CIAT's mission, vision, purpose, and values • Ability to sit for extended periods and use computers, phones, and virtual communication tools • Ability to perform simple mathematical calculations • Ability to maintain data security, confidentiality, and secure connections • Ability to maintain a safe and ergonomic home office

🏖️ Benefits

• Remote work from an approved home office location • Necessary work-related equipment • Reasonable accommodation for disabilities • Workers' compensation and liability coverage for home-office injuries as per company policy and applicable laws • Equal employment opportunity and nondiscrimination protections • Professional development and lifelong learning culture

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume