Demand Gen Manager

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🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

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Cambium Learning Group

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2009

📚 Education

🤖 Artificial Intelligence

Education • Artificial Intelligence

Cambium Learning Group is a company focused on providing essential educational solutions through a family of companies. They create experiences designed to help educators and students succeed by leveraging technology, including artificial intelligence and machine learning. Cambium Learning Group's brands are among the most respected in the edtech sector, supporting meaningful work and innovation in education. Their commitment is reflected in their dedication to making every learning moment valuable and impactful.

📋 Description

• Lead the design and execution of integrated marketing programs that generate awareness, demand, and qualified pipeline within assigned regions and priority states. • Develop and manage Supplemental Acquisition, Accelerated Demand, and Conversion Programs tailored for approximately 15 Tier 1 states—aligned to local market needs, buying cycles, and revenue priorities. • Create scalable, digital-first campaigns that expand regional awareness and lead generation—supplementing and accelerating national marketing campaign and program efforts through localized execution. • Develop and manage initiatives such as geo-targeted digital advertising, state-specific content syndication, digital acquisition and re-engagement campaigns, regionalized paid and organic search, email, and social media campaigns. • Partner with Regional Field Marketing and Content marketing teams as well as other critical go to market teams (i.e. field sales and sales leadership, product marketing, etc.) to ensure message alignment, brand consistency, and optimal funnel performance. • Drive qualified contacts through the revenue funnel toward MQL/A/SQL status, using data insights to improve conversion and efficiency. • Monitor campaign performance, examine pipeline contribution, track ROI, and share insights to inform ongoing strategy and prioritization. • Manage assigned demand generation budget and contribute to quarterly and annual Metrics, Strategy, and Planning (MSP) processes. • Ensure timely delivery and execution across campaigns, managing multiple programs and stakeholders simultaneously.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field • 5–7 years of experience creating and executing demand generation programs, ideally within education technology or publishing • Proven success driving measurable pipeline growth through digital and multi-channel campaigns • Expertise in inbound and outbound marketing tactics: social media, search, digital advertising, email, webinars, and content marketing • Proficiency with Salesforce.com and marketing automation systems (Eloqua preferred, but any experience is required) • Exceptional methodical skills with the ability to translate data into actionable insights • Excellent verbal and written communication skills; adept at tailoring messages to diverse audiences • Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment • Collaborative team player with a proactive, self-starter mindset.

🏖️ Benefits

• Remote First Work Environment • Reimbursement to help cover the cost of setting up your home or remote office