Senior Manager, Key Opinion Leader – External Engagement Strategy

🕒 June 12

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Siemens Healthineers

WebsiteLinkedInAll Job Openings

10,000+ employees

⚕️ Healthcare Insurance

🧬 Biotechnology

💰 $1.5M Grant on 2021-05

Healthcare Insurance • Biotechnology • Medical Device

Siemens Healthineers is a leading MedTech company focused on pioneering breakthroughs in healthcare. They offer a comprehensive portfolio that addresses the entire care continuum for serious diseases, including medical imaging, laboratory diagnostics, point-of-care testing, and digital health solutions. With a commitment to innovation, sustainability, and improving patient access to care, Siemens Healthineers collaborates with healthcare professionals and organizations globally to advance medical technology and enhance patient outcomes.

📋 Description

• Develop and execute a comprehensive KOL engagement strategy across clinical areas, aligned to business, medical, and innovation priorities. • Identify, segment, and prioritize KOLs and influencers based on clinical expertise, influence, advocacy impact, and geographic relevance. • Build and maintain long-term, compliant relationships with KOLs in close partnership with Medical Affairs. • Design, implement, and manage VOC programs, including advisory boards, panels, interviews, and qualitative research initiatives. • Synthesize VOC insights into clear, actionable recommendations for Product Management, Upstream Marketing (NPD), and cross-functional stakeholders. • Ensure VOC activities are structured, repeatable, and embedded into annual planning and lifecycle management processes. • Plan and manage speaker programs in collaboration with Medical Affairs and Marketing Communications, ensuring alignment with educational and strategic objectives. • Coordinate external webinars and virtual events, including speaker selection, content alignment, logistics, and post-event insights capture. • Partner with Marketing Communications to ensure consistent messaging, branding, and audience engagement across channels. • Support advocacy strategies in collaboration with Government Affairs and Medical Affairs, including engagement with patient advocacy groups, professional societies, and external organizations. • Track advocacy and policy trends impacting relevant clinical areas and share insights with internal stakeholders. • Ensure advocacy activities align with broader clinical, medical, and commercial priorities. • Serve as a central liaison across Product Management, Upstream Marketing (NPD), Medical Affairs, Clinical Affairs, Government Affairs, and Marketing Communications. • Bring the external perspective into product strategy, clinical development, and evidence-generation discussions. • Coordinate timelines, deliverables, and inputs across functions to ensure cohesive execution. • Ensure all external engagement activities comply with internal policies, legal, regulatory, and industry guidelines. • Establish and continuously improve best practices, tools, and templates to drive consistency, quality, and efficiency across KOL, VOC, speaker, and advisory activities.

🎯 Requirements

• 8–12 years of experience in healthcare, life sciences, medical devices, diagnostics, or pharmaceuticals. • Demonstrated experience managing KOL engagement, advisory boards, speaker programs, VOC initiatives, or external events. • Strong understanding of how to partner effectively with Medical Affairs, Clinical Affairs, and commercial teams in a matrixed organization. • Excellent communication, synthesis, and stakeholder management skills. • Bachelor’s degree required; advanced degree (MBA, MPH, MS, PhD) preferred.

🏖️ Benefits

• medical insurance • dental insurance • vision insurance • 401(k) retirement plan • life insurance • long-term and short-term disability insurance • paid parking/public transportation • paid time off • paid sick and safe time