Director, Paid Media

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Advocate Aurora Health

WebsiteLinkedInAll Job Openings

10,000+ employees

🏥 Healthcare

⚕️ Healthcare Insurance

💰 $10.2M Grant on 2019-08

Healthcare • Healthcare Insurance

Advocate Aurora Health is a leading healthcare organization that operates across various regions including Central Chicagoland, Central Wisconsin, Greater Milwaukee, and more. With a diverse range of career areas such as advanced practice clinicians, behavioral health, nursing, and more, Advocate Aurora Health is committed to helping people live well. The organization offers numerous benefits and opportunities for career advancement, fostering an environment where individuals can thrive and innovate in the healthcare sector. Advocate Aurora Health prioritizes the safety of its candidates and maintains a robust recruitment process to protect sensitive information.

📋 Description

• Lead the development and implementation of an integrated media strategy across relevant channels. • Champion full-funnel thinking across paid, social, and emerging channels. • Evaluate media resources, trends, technology, and tools to improve the impact and efficiency of media investments. • Oversee adoption and integration of media technology solutions, including automation, advanced targeting, measurement, and attribution. • Modernize media planning through integration with creative and marketing strategies. • Direct development and optimization of cross-channel media campaigns using data analytics, audience segmentation, and real-time performance insights. • Direct negotiation and management of media buys to ensure cost efficiency and value. • Manage relationships and negotiations with media agencies, vendors, publishers, and technology partners. • Champion data-driven strategies using AI, automation, and machine learning to improve media performance and business outcomes. • Connect media, creative, and marketing strategy teams to ensure aligned narratives and end-to-end creative/media cohesion. • Partner with external agencies and internal stakeholders to deliver consistent messaging across channels. • Provide direction to media agencies on strategy development and in-market execution. • Drive organizational change and capability building for media-related roles, responsibilities, and skills. • Deliver presentations and dashboards with strategic insights and recommendations to executive leadership. • Direct internal and external analytics and technology support teams to optimize media investments and resource allocation. • Foster collaboration, creativity, and continuous upskilling in AI technologies, including experimentation with generative AI and automation. • Design and direct the work of assigned areas of responsibility. • Select, coach, and develop teams and set objectives aligned with organizational strategy. • Manage organizational talent through performance management, succession planning, and development. • Design and direct performance recognition, feedback, and improvement processes. • Develop or recommend operating and capital budgets and control expenditures within approved objectives. • Ensure compliance with the organization's Code of Ethical Conduct and applicable policies, regulations, and laws.

🎯 Requirements

• Bachelor's degree in business, marketing, advertising or a related field. • 7+ years of progressive experience in paid media strategy. • Proven track record managing large-scale campaigns across omni-channel platforms. • Management experience at a media agency. • 3+ years leading high-performing media teams. • Demonstrated knowledge and experience leading media strategy planning and execution. • Demonstrated success managing a multi-million-dollar media budget across traditional and digital channels. • Deep knowledge of paid, owned, and emerging media channels, including digital, social, SEM, display, and influencer marketing. • Knowledge of AI-driven targeting, personalization, and optimization. • Proven ability to create executable strategies. • Expertise in identifying, collecting, and analyzing data from various sources to derive media health insights. • Proficiency in market research, data analysis, and consumer insights. • Ability to translate consumer insights into actionable media and marketing strategies. • Ability to collaborate with diverse teams and transform media strategies into execution. • Ability to manage multifaceted projects within a given period and budget. • Ability to translate quantitative data into qualitative insights and effective strategies. • Ability to inspire associates and clients and foster growth and innovation. • Licensure, registration, and certification: None required. • Preferred: Master's degree in a relevant business, marketing, or related field/industry.

🏖️ Benefits

• Benefits Eligible: Yes • Premium pay such as shift, on call, and more based on a teammate's job • Incentive pay for select positions • Opportunity for annual increases based on performance • Paid Time Off programs • Medical, dental, vision, life, and Short- and Long-Term Disability benefits • Flexible Spending Accounts for eligible health care and dependent care expenses • Adoption assistance • Paid parental leave • Defined contribution retirement plans with employer match • Other financial wellness programs • Educational Assistance Program • Career development programs • Well-being programs