Digital Content Strategist

Job not on LinkedIn

🔥 10 minutes ago

☕ Washington – Remote

☕ Washington – Remote

💵 $54.6k - $100.5k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👨🏼‍💻 Content Manager

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Georgetown University Center on Education and the Workforce

WebsiteLinkedInAll Job Openings

11 - 50 employees

📚 Education

👥 HR Tech

🤝 Non-profit

Education • HR Tech • Non-profit

Georgetown University Center on Education and the Workforce is an academic institution focused on the intersection of education and workforce development. It conducts research and offers insights on education policies, labor markets, and skills development to enhance the employment outcomes for graduates in various fields. The center emphasizes the importance of data-driven approaches to improve educational programs and workforce initiatives.

📋 Description

• Develop content strategy, personas, and campaign recommendations aligned to program and enrollment goals • Own the editorial calendar and website content refresh cycle for nursing.georgetown.edu • Work with the marketing agency of record on SEO, AEO, and GEO strategy • Set social media strategy and oversee brand-aligned content across school channels • Write and edit email and customer journey content within Salesforce Marketing Cloud • Manage content briefs, deliverables, and timelines with the marketing agency of record • Partner with admissions, faculty, and development on content sourcing and accuracy • Coordinate with business intelligence, analytics, university-level web and communications teams, and the marketing agency of record • Ensure the school's digital presence communicates its academic and community values to prospective students, faculty, and alumni • Report to the Senior Director of Marketing Strategy & Engagement; currently has no direct reports

🎯 Requirements

• Bachelor's degree in marketing, communications, journalism, or a related field is required • Five or more years of experience in digital content strategy spanning web, social media, and SEO • Demonstrated experience managing an editorial calendar and content refresh process for a multi-audience website • Working knowledge of SEO fundamentals • Experience with Google Analytics 4 and Google Search Console • Strong writing and editing skills across a range of audiences • Experience in higher education marketing, particularly enrollment marketing for graduate or online programs • Experience writing or editing email content within Salesforce Marketing Cloud or a comparable marketing automation platform • Experience developing AEO/GEO content strategy for generative search environments • Familiarity with Web Content Accessibility Guidelines (WCAG) standards for web content • Basic working knowledge of Canva or a similar design tool

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Disability insurance • Life insurance • Retirement savings • Tuition assistance • Work-life balance benefits • Employee discounts • Voluntary insurance options • Professional development opportunities • Community involvement opportunities • Remote work designation