Director, Digital Strategy

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $113k - $197.7k / year

⏰ Full Time

🔴 Lead

👔 Director

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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CareSource

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 30+ years

🏥 Healthcare

🛡️ Insurance

⚕️ Healthcare Insurance

Healthcare • Insurance • Healthcare Insurance

CareSource is a health services company focused on providing affordable health insurance and healthcare solutions. It offers a wide range of plans including Medicaid, Marketplace, and Medicare Advantage, targeting low-income adults, families, children, pregnant women, elderly adults, and people with disabilities. Additionally, CareSource provides members with resources for COVID-19 support, dental, vision, and hearing benefits, as well as pharmacy services. The company emphasizes easy access to healthcare management through online platforms and a mobile app.

📋 Description

• Drive innovation and next-generation digital solutions beyond typical health plan services • Create a digital strategy and roadmap, define audience segmentation, and promote digital evolution • Define, develop, and deploy personalized programs that drive engagement among members, providers, and influencers • Establish objectives and success metrics; direct performance measurement, reporting, and analysis • Ensure collaboration and partnership across business areas • Direct and develop the digital team • Align technology with business needs to deliver digital experiences for members and providers across markets and products • Define the omnichannel customer experience and drive adoption of self-service channels • Support digital transformation by influencing organizational mindset, behavior, and culture • Hire and develop a digital strategy team recognized for digital-transformation best practices • Manage external vendor partners supporting digital initiatives • Optimize end-to-end customer experiences across products and support, care, and adoption journeys • Perform other job duties as requested

🎯 Requirements

• Bachelor of Arts/Science (BA/BS) degree in Marketing, IT, Business, Communication or another related field, or equivalent years of relevant work experience is required • Minimum of 10 years of experience managing and delivering digital solutions and/or services • Experience in digital strategy, social media, and digital design customer-facing solutions (web, mobile) • Expertise in creating and promoting a digital experience roadmap balancing user needs with business objectives • Strong partnership skills and ability to work across reporting lines with cross-functional groups • Excellent analytical and communication skills, particularly data analysis • Track record of managing large projects under tight timelines • Experience tracking emerging trends in user behavior and developing customer-centric solutions • Strong problem-solving skills • Presentation skills and ability to communicate vision and insights to create a compelling call to action • Ability to demonstrate innovative approaches to complex problems and apply technologies to business challenges • Ability to interact effectively with senior executives and work independently • Passion for user-centered design of customers' experiences • Experience overseeing budgets • No licensure or certification required

🏖️ Benefits

• Bonus tied to company and individual performance may be available • Substantial and comprehensive total rewards package • Employee total well-being support