Growth Marketing Manager

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Carewell

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🏥 Healthcare

🛍️ eCommerce

👥 B2C

💰 $24.7M Series B - Carewell on 2024-02

Healthcare • eCommerce • B2C

Carewell is an online retailer of healthcare, medical and personal care supplies. The site sells incontinence and adult diapers, nutrition and feeding products (including enteral feeding and nutrition drinks), mobility and daily living aids, wound care and first-aid supplies, mom & baby care, medicines and treatments, and household essentials. The site references Autoship (subscription) savings and offers healthcare support and nutrition care coordination resources.

📋 Description

• Own the demand-generation strategy for Carewell's brand, private label, and Care Services • Identify awareness and demand opportunities and build plans to capture them • Maintain a prioritized, always-on testing roadmap based on testable hypotheses • Identify and test new awareness channels, with paid social as the primary vehicle • Coordinate demand creation with the paid search agency's demand-capture efforts • Own strategy, execution, and day-to-day management of paid social across Meta and other awareness platforms • Build campaign structures for private label, co-op brand, and national brand categories • Test creative, audiences, messaging, and placements; translate results into new hypotheses • Manage budget pacing and spend within agreed targets • Partner with analytics on measurement design and business-outcome analysis • Own creative vision from insight and concept through production • Write creative briefs and produce or edit creative when needed • Develop differentiated, authentic messaging for Carewell's audience • Build a library of creative learnings • Partner with content, ecommerce, Care Services, analytics, and the paid search agency • Support landing experiences, promotions, and enrollment flows that convert generated demand • Monitor platform shifts, creative trends, and emerging channels • Drive KPIs including brand awareness, branded search, direct traffic, customer acquisition, private-label demand, lead/enrollment volume, qualified lead conversion, and demand-generation contribution

🎯 Requirements

• 4–6 years of growth, paid social, or demand-generation marketing experience, ideally in e-commerce or direct-to-consumer • Experience with a health, medical supply, or caregiving-adjacent brand is a strong plus • Creative-first, hypothesis-driven operating approach • Hands-on paid social expertise, with Meta at minimum; TikTok, YouTube, display, or other platforms a plus • Audience strategy, creative testing, and budget pacing experience • Strong creative eye and ability to direct creative and produce or edit it when needed • Comfort with ROAS, CPA, LTV, and incrementality measurement concepts • Track record designing and running structured tests and turning results into decisions • Proven experience managing paid social or awareness budgets with measurable business impact • Comfort with ambiguity, bias to action, and initiative • Clear communication skills for framing hypotheses, results, and recommendations • Experience with brand awareness for multi-brand or private-label portfolios is nice to have • Familiarity with lead-generation or service-based marketing is nice to have • Hands-on skills with Adobe, Canva, CapCut, or Figma are nice to have • Familiarity with BigCommerce or comparable e-commerce platforms is nice to have • Experience testing emerging channels is nice to have

🏖️ Benefits

• Competitive compensation • Health, Dental, and Vision insurance • Short-term Disability and Basic Life Insurance (100% employer-sponsored) • Long-term Disability • Supplemental Life Insurance • 401(k) Retirement Plan • 100% Remote • Generous paid time off and 6 paid holidays • Employee discount