Senior Director, Brand Management – Engagement

Job not on LinkedIn

🔥 0 minutes ago

🔔 Pennsylvania – Remote

🔔 Pennsylvania – Remote

💵 $141.6k - $283.3k / year

⏰ Full Time

🟠 Senior

💃 Brand Manager

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Cencora

WebsiteLinkedInAll Job Openings

10,000+ employees

💼 Consulting

📦 Logistics

🏥 Healthcare

Consulting • Logistics • Healthcare

Cencora is a company dedicated to improving the health and well-being of both people and animals globally. Built on the legacy of AmerisourceBergen, Cencora offers a wide range of industry-leading solutions that encompass specialty logistics, warehousing, drug research, clinical development support, and more. They provide commercialization and patient access support and offer wholesale and specialty distribution services. Cencora serves a diverse clientele, including pharmaceutical companies, physician practices, pharmacies, and health systems. The company also extends its services to animal health, managing operations and delivering products for animal pharmaceutical care. With a strong global footprint, Cencora aims to reshape healthcare delivery through innovative products and solutions, striving to create healthier futures for all.

📋 Description

• Develop and execute brand strategy for Good Neighbor Pharmacy and Elevate • Translate brand strategy into positioning, messaging, brand standards, and market-facing narratives • Ensure consistent brand governance, stewardship, and standards across commercialization, marketing, onboarding, engagement, and customer-facing communications • Guide customer-facing brand value statements and messaging frameworks • Oversee customer engagement and onboarding strategies across the customer lifecycle • Partner with cross-functional teams to design and optimize customer journeys • Connect solution value, brand promise, and customer outcomes through onboarding and engagement • Establish and manage brand maturity and performance tracking frameworks and brand health KPIs • Oversee marketplace research and customer insight initiatives • Translate research findings into actionable recommendations • Lead competitive intelligence programs monitoring competitor activities • Provide strategic leadership and align priorities, execution, and measurement • Foster collaboration across direct and cross-functional teams • Build a high-performing team culture • Directly oversee the Director of Consumer Marketing & Brand Management and Sr. Manager of Program Membership • Perform other related duties as assigned

🎯 Requirements

• Bachelor's degree in business administration, marketing, or a related field, or equivalent experience required • Master's degree in business administration, marketing, or a related field, or equivalent experience preferred • 7+ years of progressive experience in brand management, marketing strategy, or related roles within healthcare/pharmacy services, retail/franchise environments, or technology-enabled services • Demonstrated experience launching and scaling offerings under defined brand architectures • Strong command of positioning, messaging, and integrated communications • Proven ability to build and operate brand performance measurement and competitive intelligence programs • Strong analytical and storytelling capability • Strong people leadership and cross-functional influence skills • Compliance with appropriate policies, procedures, safety rules and regulations

🏖️ Benefits

• Medical, dental, and vision care • Backup dependent care • Adoption assistance • Infertility coverage • Family building support • Behavioral health solutions • Paid parental leave • Paid caregiver leave • Training programs • Professional development resources • Mentorship program opportunities • Employee resource groups • Volunteer activities