Director, Marketing Technology – Data Operations

🔥 0 minutes ago

🏈 Ohio – Remote

🏈 Ohio – Remote

💵 $138.2k - $221.1k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Cengage Group

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

📚 Education

🛍️ eCommerce

☁️ SaaS

💰 Private Equity Round on 2023-06

Education • eCommerce • SaaS

Cengage Group is a global education technology company dedicated to enhancing learning experiences. With over 100 years of service, Cengage provides affordable and high-quality digital products and services that help learners become job-ready. Their offerings support various educational goals, including reskilling, upskilling, degree attainment, and language learning, ensuring access to quality education for individuals of all backgrounds and abilities.

📋 Description

• Build and scale Cengage's global Marketing Technology and Data function and team • Define the vision, governance, and operating model for the marketing technology and data ecosystem • Develop and own the marketing technology strategy and roadmap aligned to business priorities and customer experience goals • Translate marketing and business needs into technology recommendations, investment priorities, and implementation plans • Define the future-state MarTech ecosystem and supporting architecture • Establish marketing data vision, governance, operating model, and roadmap • Define data platforms, standards, architecture, and integration strategies for personalized experiences, trusted reporting, AI, and advanced analytics • Lead data quality, stewardship, taxonomy, and master data management initiatives • Evolve marketing measurement through attribution, performance dashboards, experimentation, and actionable insights • Oversee marketing data operations, including pipelines, integrations, privacy, governance, and operational processes • Establish governance for evaluating, selecting, implementing, and retiring marketing and data technologies • Maintain an inventory of marketing applications, integrations, licenses, and business owners • Lead technology rationalization efforts and improve platform adoption • Develop standards, policies, and operating procedures • Manage technology intake, prioritization, evaluation, and recommendation processes • Partner with Procurement and Finance on contracts, licensing, renewals, and spend forecasting • Build business cases and technical requirements for technology investments • Establish vendor performance management and strategic partnerships • Develop and implement the marketing AI roadmap • Identify, pilot, and scale AI-powered capabilities • Enable testing frameworks, measurement approaches, and continuous optimization • Evaluate emerging technologies and recommend innovations • Build partnerships across Marketing, Digital, IT, Procurement, Finance, Sales, Security, Legal, and external vendors • Align cross-functional roadmaps, delivery timelines, and investment priorities • Drive organizational adoption through enablement, change management, documentation, and standards • Lead, coach, and develop a global marketing technology and data team • Establish team goals, development plans, and success metrics • Recruit and retain top talent while building future organizational capabilities

🎯 Requirements

• Bachelor's degree in Business, Marketing, Information Systems, Computer Science, or a related field • 10+ years of experience in Marketing Technology, Marketing Operations, Data Operations, Digital Marketing, Business Systems, or related areas • Strong people leadership and coaching ability • Demonstrated success building and leading high-performing teams in complex enterprise environments • Experience leading enterprise MarTech and data strategy, governance, technology transformation, or digital capability programs • Strong understanding of modern marketing technology and data ecosystems, including CRM, marketing automation, web platforms, analytics, experimentation, digital asset management, customer data platforms, and AI-enabled marketing solutions • Deep expertise in marketing data strategy, governance, and operations • Experience developing technology roadmaps, governance frameworks, and portfolio management practices • Experience evaluating technology investments, managing vendors, and leading software selection processes • Strong business sense with the ability to translate business objectives into technology strategies and investment recommendations • Demonstrated success leading cross-functional initiatives • Excellent communication, stakeholder management, facilitation, and executive presentation skills • Preferred: Experience developing AI strategies, piloting AI capabilities, or scaling AI adoption within marketing organizations • Preferred: Experience implementing experimentation, optimization, or personalization programs • Preferred: Familiarity with Agile delivery methodologies and enterprise project governance • Preferred: Experience supporting global marketing teams in B2B SaaS or EdTech organizations • Preferred: Master's degree or equivalent combination of advanced education and relevant experience

🏖️ Benefits

• Discretionary incentive bonus program with a 25% annual individual target • Comprehensive Total Rewards package • Reasonable accommodations for qualified individuals with disabilities, including during the job application process