Senior Brand Marketing Manager

🔥 12 hours ago

🌐 United States, United Kingdom – Remote

🇺🇸 United States – Remote 🇬🇧 United Kingdom – Remote

🐊 Florida, New Jersey, +2 more states – Remote

🐊 Florida – Remote 🏖️ New Jersey – Remote 🌲 North Carolina – Remote 🦀 Maryland – Remote

💵 $110k - $150k / year

⏰ Full Time

🟠 Senior

💃 Brand Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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CFA Institute

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1947

📚 Education

💸 Finance

🤝 Non-profit

Education • Finance • Non-profit

CFA Institute is a global not-for-profit organization that provides finance education for investment professionals. It offers a diverse range of programs and certificates designed to meet the needs of finance professionals across various career stages and specializations, including the CFA Program, which is known for equipping individuals with the skills necessary for the investment industry. The institute promotes high standards of ethics and professional conduct, and it is involved in research and policy advocacy to shape the future of the finance industry. CFA Institute also facilitates professional networking and offers membership benefits for finance professionals worldwide.

📋 Description

• Develop strategies for major global brand campaigns, defining target audiences, propositions, objectives, and measures of success • Identify opportunities to increase brand relevance, familiarity, consideration, and preference among priority audiences • Shape campaign architecture across global, regional, and audience-specific activity • Use audience research, market intelligence, brand tracking, competitive insights, and cultural trends to inform campaign decisions • Translate enterprise priorities and brand positioning into actionable campaign platforms • Lead major integrated campaigns from strategy and creative development through activation, optimization, and evaluation • Develop campaign briefs and provide strategic direction to internal creative teams and external agencies • Lead cross-functional teams across Brand, Creative, Media, Content, Digital, Product Marketing, and regional marketing • Make trade-offs across audience opportunity, creative ambition, channel strategy, investment, and delivery • Adapt global campaign platforms for regional and local markets • Develop measurement frameworks connecting brand activity with sentiment and business outcomes • Interpret brand tracking, audience, media, and campaign performance data to evaluate effectiveness • Use testing and experimentation to strengthen campaign performance and understanding of brand investment • Recommend changes to audience priorities, creative direction, channel allocation, and investment based on evidence • Communicate campaign results, insights, and strategic implications to senior stakeholders • Serve as a strategic campaign partner across Brand, Product Marketing, Media, Digital, Creative, Content, and regional marketing • Build stakeholder alignment around brand and audience outcomes • Influence senior stakeholders on campaign strategy, prioritization, creative direction, and investment • Lead relationships with key creative, media, and specialist agency partners • Manage significant campaign budgets and recommend investment allocation • Establish and improve campaign standards, briefing practices, governance, and ways of working • Identify opportunities to improve global campaign development and activation effectiveness and efficiency • Coach colleagues and strengthen strategic, creative, and commercial capabilities • Contribute to campaign management as a center of excellence within CFA Institute Marketing

🎯 Requirements

• A bachelor’s degree in marketing, communications, business, or a related discipline, or an equivalent combination of education and experience • Eight or more years of relevant experience in brand marketing, integrated marketing, campaign strategy, advertising, or a related field • Demonstrated success developing and leading integrated brand campaigns across multiple markets and channels • Experience briefing and directing creative, media, and agency partners • Strong knowledge of paid, earned, and owned media and channel strategy • Ability to interpret brand, audience, and campaign data and translate it into strategic decisions • Experience managing significant campaign budgets and making investment recommendations • Strong commercial judgment and ability to balance long-term brand outcomes with shorter-term business priorities • Excellent communication and stakeholder-management skills, including experience influencing senior leaders • Ability to work effectively within a complex, global, and matrixed organization • Fluency in English; additional language capabilities would be beneficial

🏖️ Benefits

• Eligibility for an annual incentive bonus • 12% employer contribution to a 401(k) or pension plan • Comprehensive medical benefits package • Health coverage • Generous time off • Competitive retirement plans • Flexible work options • Wellbeing and development programs