Director, Franchise Performance – Core Performance

🔥 6 minutes ago

🇺🇸 United States – Remote

💵 $163.5k - $192.4k / year

⏰ Full Time

🔴 Lead

👔 Director

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Choice Hotels International

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1939

✈️ Travel

💼 Consulting

📦 Logistics

Travel • Consulting • Logistics

Choice Hotels International is a prominent hospitality company specializing in hotel franchising. Known for its diverse portfolio of hotels, they focus on providing a wide range of accommodations, from upscale to economy. Choice Hotels is also involved in supporting local communities through its programs like 'Your Community, Your Choice. ' With a commitment to diversity, equity, and giving back, Choice Hotels aims to create rewarding career paths for its associates while contributing positively to society. The company also focuses on developing hotel ownership opportunities for underrepresented entrepreneurs.

📋 Description

• Lead, coach, and develop Area Managers and the HERO team to improve hotel performance, strengthen franchisee relationships, and deliver consistent service across the Core portfolio • Establish priorities, expectations, and ways of working aligned with Core Performance objectives • Provide performance feedback and development support to direct reports • Ensure the HERO Manager effectively leads and deploys the HERO team • Align team resources and workload to high-impact hotel and franchisee priorities • Serve as a senior escalation point for complex hotel performance, franchisee support, and operational execution matters • Ensure Area Managers and HEROs deliver effective operational support to hotel owners, operators, and property-level management teams • Guide teams in identifying hotel performance opportunities and connecting franchisees with tools, programs, resources, and internal support • Monitor hotel performance, owner engagement, guest satisfaction, operational execution, and franchisee support trends • Coordinate hotel action plans, operational follow-up, and resolution of recurring property-level challenges • Lead execution of Core Performance operational initiatives, brand programs, service priorities, and business-critical activations • Partner with Brand Operations and cross-functional teams on rollout, adoption, and execution of new standards, programs, resources, and tools • Represent franchisee and field perspectives in operational initiative planning and implementation • Ensure hotels receive support in activating Choice systems, applications, brand programs, performance tools, and operational resources • Lead field activation of commercial priorities supporting hotel revenue, profitability, guest experience, and owner engagement • Partner with Revenue Management, Global Sales, Marketing, Loyalty, Distribution, Reservation Services, Customer Care, ChoiceU, and other Centers of Excellence • Equip Area Managers and HEROs to activate commercial programs and resources • Monitor engagement with commercial initiatives and improve adoption, utilization, and follow-through • Translate enterprise and Core Performance priorities into clear field-level actions • Provide franchisee feedback, field insight, and operational perspectives to cross-functional partners • Participate as a member of the Senior Leadership Team in strategic planning, organizational priorities, performance discussions, and service-delivery improvements

🎯 Requirements

• Minimum of 7 to 10 years of experience in hotel operations, franchise performance, owner relations, revenue, commercial operations, or hospitality leadership preferred • Prior leadership experience managing people leaders or field-based teams strongly preferred • Demonstrated experience leading teams, coaching performance, building accountability, and developing talent • Strong understanding of hotel operations, franchisee support, owner engagement, brand programs, and commercial performance drivers • Proficiency with Microsoft Office applications, including Outlook, Word, Excel, and PowerPoint • Experience with Choice systems, brand programs, franchise performance tools, and hotel performance platforms preferred • Strong cross-functional influencing and relationship-building skills • Strong analytical, organizational, problem-solving, and decision-making capabilities • Ability to translate strategy into clear execution plans and field-level activation • Strong written and verbal communication skills, including communicating with senior leaders, franchise owners, operators, and internal partners • Ability to manage multiple priorities, lead through change, and drive results in a complex matrixed environment • Bachelor’s degree preferred, or equivalent combination of education and relevant work experience • Field-based leadership role requiring regular engagement with direct reports, franchisees, hotel owners, operators, and internal business partners • Ability to travel as business needs require • Ability to operate effectively in a matrixed environment and influence outcomes through direct leadership, dotted-line alignment, and cross-functional partnership • Ability to model Choice’s values: Be Bold, Be Quick, Listen, Be Curious, and Show Integrity

🏖️ Benefits

• Competitive compensation and benefits, including medical, dental, and vision coverage • Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance • Financial benefits for retirement and health savings • Employee recognition programs • Discounts at Choice hotels worldwide • Annual bonus under Choice’s Management Incentive Plan (MIP)