VP of Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $175k - $200k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Civitas Learning

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

💼 Consulting

📚 Education

☁️ SaaS

Consulting • Education • SaaS

Civitas Learning is an education technology company specializing in student success software that provides real-time insights and workflow solutions. Their platform integrates academic, behavioral, engagement, and financial data to support student lifecycle management and achieve equitable student outcomes. Civitas Learning empowers educational institutions with predictive analytics to help create a data-activated student impact strategy, optimize strategic initiatives, and improve student retention and graduation rates.

📋 Description

• Own and evolve Civitas Learning's marketing strategy, setting multi-year direction with the executive team and translating company goals into an actionable marketing roadmap • Build, resource, and govern the marketing organization, including budget planning, vendor relationships, and operational infrastructure • Recruit, develop, and lead a high-performing marketing leadership team across brand, demand generation, product marketing, and marketing operations • Set demand generation and pipeline strategy across channels, accountable for pipeline, acquisition, and revenue-contribution targets • Own brand strategy and market positioning, elevating Civitas Learning's presence and thought leadership across higher education • Align with Sales, Product, and Customer Development leadership on company-wide go-to-market planning • Bring market trends, competitive dynamics, and customer insight to leadership conversations and company strategy • Define marketing measurement frameworks, KPIs, ROI models, and executive reporting cadence

🎯 Requirements

• 10+ years of progressive marketing leadership experience, with a substantial track record in SaaS, software, or technology U.S companies • 5+ years leading marketing organizations, including experience building and scaling teams through significant company growth • Demonstrated experience owning a marketing P&L, including budget planning, resource allocation, and vendor/agency management at scale • Deep experience with brand management and content management systems, with a track record of elevating brand equity in a competitive market • Proven partnership with product, sales, and customer success functions, and comfort operating as a cross-functional partner • A track record of building and executing integrated marketing strategies that produce measurable, board-visible business results • Direct experience with the U.S. higher education market is strongly preferred • Advanced proficiency with Marketing Automation Platforms (MAPs) and CRM systems (e.g., Salesforce, HubSpot) • Command of marketing analytics and attribution platforms, with the ability to translate data into strategic decisions for the executive team

🏖️ Benefits

• Competitive salary • Full benefits (paid medical, dental, vision, 401k match) • 100% remote work environment with the ability to work from anywhere (availability during U.S. business hours required) • Unlimited, flexible PTO • Every other Friday off • Monthly stipend for home office, professional development, or wellness expenses • Generous parental leave policy • Inclusive reimbursement fund for reproductive health, adoption, or gender affirmation treatment