Senior Marketing Specialist

Job not on LinkedIn

🔥 14 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Clear Star

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2023

💼 Consulting

🏛️ Government

👥 HR Tech

Consulting • Government • HR Tech

Clear Star is a consultancy that focuses on helping government organizations adopt new operational models and enhance their organizational effectiveness. The company specializes in addressing challenges related to leadership culture, high-performance team formation, and overall operational transformation. Clear Star aims to foster self-sufficiency within organizations through a diverse range of tools, including coaching, workshops, and agile methodologies, ensuring that their clients can navigate and thrive in a rapidly changing environment.

📋 Description

• Formulate, design, and execute custom web pages and landing pages • Redesign ClearStar webpages according to current branding guidelines • Develop graphics, videos, and other visual website content • Optimize website content for search engines and AI-powered search using SEO and GEO best practices • Monitor, analyze, and report on website analytics • Use AI-powered tools and emerging marketing technologies to improve content creation, campaign execution, reporting, and team efficiency • Research and recommend marketing tools, processes, and best practices • Research, evaluate, and recommend lead- and demand-generation opportunities, channels, and tactics • Develop, launch, manage, and optimize multi-channel digital lead-generation campaigns • Create and manage landing pages, forms, CTAs, and conversion paths • Collaborate with Sales on target accounts, buyer personas, and revenue goals • Monitor campaign performance and conversion metrics to improve ROI • Conduct A/B testing and implement continuous optimization • Analyze market trends, competitor activities, and audience behaviors • Develop and implement social media strategies • Create engaging social content and manage scheduling • Monitor social media conversations and respond to inquiries in an on-brand manner • Write and edit copy for social media, email newsletters, and other marketing materials • Develop graphics and videos for social media • Manage the content calendar and distribution strategy • Source and secure third-party content with partners • Identify marketing opportunities, process improvements, and innovative growth ideas • Support the Director of Marketing and VP of Sales & Marketing with marketing and content-related coordination and execution • Prepare materials for executive meetings • Coordinate content production to deliver strategic initiatives on time and within budget • Improve brand awareness, engagement, SEO/AI citations, lead generation, content effectiveness, and Marketing-Sales alignment

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, or a related field • 6+ years of experience in a Marketing Specialist, Generalist, Manager, or similar role • Thorough understanding of traditional and digital marketing disciplines, including SEO/GEO, social media, email, and content marketing • Expert-level proficiency in Microsoft Office and Adobe Creative Suite • Experience utilizing LLMs/AI for content development, visual graphics, and marketing efficiency • Strong graphic design sensibility and attention to visual quality and brand consistency • Experience with web analytics platforms and tools, such as Google Analytics and Google Ads • Knowledge of HTML, CSS, and WordPress • Experience with Martech platforms, including HubSpot • Basic video editing skills and familiarity with webinar platforms, such as GoToWebinar • Demonstrable experience with marketing data analytics • Exceptional written and verbal communication skills with strong attention to detail • Commercial awareness and a creative, solutions-oriented mindset • Reliable, secure high-speed internet connection; cable or fiber preferred, with minimum 75 Mbps download / 10 Mbps upload • Dedicated, noise- and distraction-free home office with strong wireless or wired Ethernet connection • Valid physical address; PO Boxes not supported • Ability and desire to communicate and collaborate via chat and webcam • H-1B Visa Sponsorship is not available • Preferred: Professional marketing certification, such as American Marketing Association • Preferred: Experience in background screening, drug testing, HR technology, or B2B SaaS marketing

🏖️ Benefits

• Paid healthcare and life insurance premiums • Low-cost dental and vision insurance • Company-paid basic life insurance • Company-paid Short-Term Disability policy • Employee assistance program • 401(k) matching up to 4% • Time off • 9 company-paid holidays • 2 additional days of paid time off for volunteer activities • Learning and development opportunities • Searching for Stars Employee Referral Program • Remote-first culture with flexibility • Digital tools and resources to support connection and collaboration