Director, Digital Marketing Services – SEO, Brand Visibility

🔥 14 hours ago

🏈 Ohio – Remote

🏈 Ohio – Remote

⏰ Full Time

🔴 Lead

🌐 Digital Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Cleveland Clinic

WebsiteLinkedInAll Job Openings

10,000+ employees

🏥 Healthcare

⚕️ Healthcare Insurance

🧘 Wellness

Healthcare • Healthcare Insurance • Wellness

Cleveland Clinic is a not-for-profit, multispecialty academic medical center located in Cleveland, Ohio. Founded in 1921, it integrates clinical and hospital care with research and education, earning a reputation as one of the largest and most respected hospitals in the country. The health system includes multiple facilities across Northeast Ohio and other locations globally, providing a wide range of specialized services such as cancer care, women's health, dermatology, and cardiovascular care. Cleveland Clinic is accredited by The Joint Commission, which underscores its commitment to high standards in healthcare delivery.

📋 Description

• Organize, plan and direct digital activities for Cleveland Clinic • Manage ClevelandClinic.org and other public-facing websites • Direct website strategy supporting enterprise business and marketing objectives • Manage website content, design and overall user experience • Manage digital marketing professionals • Collaborate with Content & Creative Services for writing and design support • Handle large and complex mission-critical website projects • Oversee collection and reporting of program metrics • Manage the website content management system, user experience and content discoverability • Lead management and expansion of the online library of digitized assets, including videos and images • Deploy digital resources against business and marketing initiatives • Evaluate and prioritize requests, assign work, monitor performance and ensure on-time, on-budget delivery • Lead and manage the SEO team of analysts and associates • Develop and implement SEO strategies for search ranking, brand visibility and traffic across Google and emerging AI search technologies, including LLMs • Monitor SEO performance and analyze website traffic to identify growth opportunities • Expand search strategy beyond Google • Align SEO strategy with broader digital marketing and organizational goals • Mentor and support analysts and associates • Engage stakeholders to report progress, share insights and align SEO initiatives with organizational objectives • Perform other duties as assigned

🎯 Requirements

• Bachelor's degree in Business, Marketing, Internet/Digital Marketing, Computer Science or related field • Seven years of web-related experience, including three years of managerial and business-to-consumer marketing experience • Demonstrated ability to organize, plan, direct, manage and maintain an effective web presence • Excellent written and verbal communication skills • Working knowledge of web-related technologies, current web trends, media development processes and social media marketing initiatives • Ability to perform work in a stationary position for extended periods • Ability to operate a computer and other office equipment • Ability to communicate and exchange accurate information • Ability to travel throughout the hospital system • Must comply with Cleveland Clinic's influenza prevention program, including annual vaccination or an approved exemption

🏖️ Benefits

• Remote work Monday through Friday, 8:00 a.m.–5:00 p.m. • Support and appreciation from Cleveland Clinic • Annual influenza vaccination or approved exemption accommodated • Drug-free workplace with post-offer controlled-substance testing