Director, Global Intelligence Measurement Models, Analytic Frameworks

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Logo of The Coca-Cola Company

The Coca-Cola Company

10,000+ employees

Founded 1886

🍽️ Food & Beverage

Food & Beverage • Beverage • Sustainability

The Coca-Cola Company is a global beverage corporation with a rich history of over 136 years in refreshing the world. Known for its flagship product, Coca-Cola, the company has developed a diverse portfolio of over 200 brands, including sparkling beverages, hydration options, coffee and tea, juices and dairy, and alcohol-ready-to-drink beverages. Committed to sustainability, The Coca-Cola Company actively engages in initiatives like water stewardship, sustainable agriculture, and reducing sugar in its products. Operating in more than 200 countries, the company strives to make a positive social impact through diversity, equity, and inclusion efforts and partnerships. The Coca-Cola Foundation supports various community initiatives worldwide. The company offers numerous career opportunities globally, emphasizing an inclusive and accessible workplace.

📋 Description

• Lead the design and implementation of digitally enabled, scalable measurement systems and advanced analytics frameworks • Integrate consumption and purchase data to deliver holistic diagnostics and actionable insights • Develop, validate, and support statistical, econometric, and machine learning models • Ensure model accuracy, reliability, and scalability through rigorous testing and validation • Collaborate with data, research, analytics, human insights, marketing, commercial, and revenue growth management teams • Integrate AI and machine learning into traditional research methodologies to automate processes and enhance learning and foresight • Promote adoption of technology-enabled solutions across the organization • Establish and manage partnerships with digital research agencies and data providers • Design, curate, and test technology-enabled consumption and purchase protocols • Align measurement systems and analytics frameworks with organizational goals • Improve marketing data efficiency and effectiveness across categories, brands, and commercial functions • Build capability and provide training to enhance data fluency and user satisfaction

🎯 Requirements

• Minimum of 8 years of experience in consumer and shopper research • At least 5 years of experience in technology and digital agencies • Agency experience in consumer and shopper tracking management and data analytics • Experience developing statistical, econometric, and machine learning models • Experience working in a complex, global environment with internal and external resources • Deep understanding of consumer and shopper research techniques • Knowledge of technology-enabled tracking methodologies and the complete data ecosystem lifecycle • Expertise in statistical, econometric, and machine learning models • Ability to apply new technologies to operationalize briefs and create future-ready measurement systems • Proven ability to articulate cross-functional objectives to senior management and develop diverse network partnerships • Track record of driving adoption of cutting-edge solutions and services across a global organization • Bachelor’s degree required • MBA or Master’s degree in Data Science, Statistics, Economics, Computer Science, or a related field preferred • Must be currently authorized to work full-time in the United States • Must not require The Coca-Cola Company’s sponsorship to continue working legally in the United States

🏖️ Benefits

• Iconic Brands: Work with globally recognized brands like Coca-Cola, Sprite, and Fanta • Diverse Partners: Collaborate with a wide range of cross-functional partners, from retail to entertainment • Growth Culture: Inclusive culture valuing curiosity, empowerment, and continuous learning • Annual incentive reference value of 30% • Medical, financial, and/or other benefits offered depending on the position • Remote work arrangement • No relocation required

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