Senior Director, Franchise Commercial Execution

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $198k - $230k / year

⏰ Full Time

🟠 Senior

👔 Director

👻 Ghost score 0%

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The Coca-Cola Company

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1886

🍽️ Food & Beverage

Food & Beverage • Beverage • Sustainability

The Coca-Cola Company is a global beverage corporation with a rich history of over 136 years in refreshing the world. Known for its flagship product, Coca-Cola, the company has developed a diverse portfolio of over 200 brands, including sparkling beverages, hydration options, coffee and tea, juices and dairy, and alcohol-ready-to-drink beverages. Committed to sustainability, The Coca-Cola Company actively engages in initiatives like water stewardship, sustainable agriculture, and reducing sugar in its products. Operating in more than 200 countries, the company strives to make a positive social impact through diversity, equity, and inclusion efforts and partnerships. The Coca-Cola Foundation supports various community initiatives worldwide. The company offers numerous career opportunities globally, emphasizing an inclusive and accessible workplace.

📋 Description

• Design the future-state operating model for commercial execution excellence • Establish one-to-three-year plans, decision rights, governance, roles, routines, escalation paths, and accountability • Lead the commercial agenda across the total beverage portfolio • Translate category, channel, customer, and geographic priorities into bottler plans, execution calendars, field standards, measurement, and corrective action • Integrate PICOS, ESH, MSC, CDE/coolers, space, commercialization, On-Premise, customer programs, Franchise Operations, and performance tracking • Incorporate consumer, shopper, customer, competitive, feasibility, bottler capability, equipment, package, space, supply, and market requirements into plans before deployment • Align bottler senior leadership on priorities, incentives, performance expectations, and execution requirements • Establish common measures, leading indicators, scorecards, and intervention thresholds • Improve PICOS compliance, in-stocks, void reduction, merchandising standards, and execution consistency • Diagnose missed results and direct appropriate interventions and resource reallocations • Lead in-year delivery and recommend acceleration actions with Commercial and Finance leaders • Lead the Commercial Execution tower and coach and develop a high-performing team • Strengthen data, insights, technology, and analytics in planning and decision-making • Lead complex negotiations and influence senior franchise, bottler, customer, and NAOU stakeholders • Balance customer needs, bottler profitability, system revenue, operating income, volume, and long-term system health • Deliver an integrated commercial execution system connecting strategy, bottler adoption, and marketplace results

🎯 Requirements

• Bachelor’s degree in business, marketing, finance, economics, or a related field • 10 to 12 or more years of progressive experience in commercial strategy, franchise leadership, customer management, Revenue Growth Management, marketing, or a related discipline • Experience leading commercial strategy and execution in a complex, matrixed organization • Experience designing operating models, aligning decision rights, and establishing cross-functional governance and accountability • Experience translating enterprise strategy into connected commercial and field execution plans • Strong understanding of system economics, revenue and profit drivers, customer economics, and business performance management • Experience using data, customer and shopper insights, and competitive intelligence to identify opportunities and diagnose performance gaps • Demonstrated success leading transformation and integrating capabilities across organizational boundaries • Experience influencing senior executives, bottlers, customers, or other business partners • Strong negotiation, stakeholder management, executive communication, and storytelling skills • Proven people leadership experience, including developing teams, setting priorities, and driving accountability • Strong strategic thinking, prioritization, long-term planning, and business-case development capabilities • Preferred: experience in beverage, consumer packaged goods, retail, or bottling industry • Preferred: expertise in commercial execution strategy, RGM, and business performance management • Preferred: knowledge of supply chain operations and their connection to commercial execution • Preferred: experience supporting multiple channels, customers, categories, and geographies • Preferred: experience developing bottler incentives, execution programs, or performance scorecards • Preferred: experience connecting PICOS, ESH, Market Street Challenge, CDE/coolers, space, commercialization, On-Premise, and customer initiatives • Preferred: experience developing equipment investment and redeployment decision models or integrated innovation launch systems • Required to verify identity and eligibility to work in the United States and complete Form I-9 upon hire

🏖️ Benefits

• Global exposure and access to global networks and emerging business strategies • Robust learning platforms and leadership development programs • Purpose-driven culture focused on sustainable impact across communities • Medical, financial, and/or other benefits • Annual incentive reference value of 50% • Long-term incentive reference value of 20% • Relocation provided • Travel required at 26%–50%

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