Senior Strategist, Paid Search, B2B

🕒 August 20

🇺🇸 United States – Remote

💵 $82k - $106k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 14%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Code3

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

🍽️ Food & Beverage

📦 Logistics

💼 Consulting

Food & Beverage • Logistics • Consulting

Code3 is a digital marketing agency that specializes in creating connections, igniting creativity, and fueling commerce to propel business growth. With expertise in paid search, paid social, streaming and online video, and more, Code3 offers comprehensive solutions to enhance brand and creative strategy. Their services include scalable creative production, tech and web development, and influencer strategy, providing a full-stack solution for brands to drive growth, especially on platforms like Amazon. Code3 focuses on industries such as Food & Beverage, Retail & Fashion, and Home & Entertainment, tailoring their strategies to each unique sector. The agency prides itself on integrating technology and data-driven strategies to exceed client goals, making them a partner in brand growth and recognition.

📋 Description

• Lead paid search strategy, activation and thought leadership across a portfolio of B2B clients • Provide paid search strategy and conduct routine audits across Google and Microsoft platforms and Brand, Non-Brand, PMAX, Demand Gen, Competitor and emerging search tactics • Develop strategies to generate qualified leads, opportunities and sales pipeline aligned with client business objectives • Deliver campaign builds, pacing management and optimization deployment • Conduct keyword research, write ad copy, optimize campaigns and establish bidding strategies • Perform QA for campaign builds, edits, landing pages, URL tags, campaign settings and measurement studies • Leverage CRM, marketing automation and analytics data to evaluate performance beyond initial website conversion • Partner with client and internal teams to connect paid search activity to lead quality, sales outcomes, pipeline and revenue • Turn complex search strategies into compelling campaign recommendations • Maintain standards across media planning, forecasting, budgeting, campaign setup, learning agenda development and performance analysis • Cultivate client relationships by providing POVs, industry trends and platform updates • Support new business initiatives and pitches through platform audits and recommendations

🎯 Requirements

• 4-6 years of hands-on paid search experience, including substantial experience developing and optimizing SEM programs for B2B organizations with lead-generation, pipeline and revenue objectives • Demonstrated experience developing and executing paid search strategies designed to generate qualified leads, opportunities and sales pipeline • Ability to anticipate client requests, team and agency needs and provide proactive solutions • Experience working with CRM and marketing automation data to evaluate paid search performance beyond the initial website conversion • Experience with platforms such as Salesforce, HubSpot, Marketo or similar strongly preferred • Certifications in digital marketing and/or paid search media strategy are a plus • All candidates who receive an offer will be required to successfully complete a background check

🏖️ Benefits

• Remote-first workplace designed to support flexibility and connection • Comprehensive medical, dental, and vision benefits • Generous retirement program • Thoughtful parental leave and return-to-work program • Flexible Time Off • Sabbatical opportunities • Paid holidays • Quarterly Company “Recharge” Days • Holiday closure in December • Ongoing learning and development opportunities • Transparent DEIB practices