Senior Email Marketing Specialist

🔥 15 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

✉️ Email Marketing Manager

👻 Ghost score 11%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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📋 Description

• Own the email channel strategy for the Accounting Ecosystem, setting priorities, goals, and the roadmap for acquisition, engagement, and retention • Design, build, and execute email campaigns in Salesforce Marketing Cloud to drive engagement and revenue growth • Develop and maintain the email marketing calendar aligned with business objectives and timely execution • Execute precise workflows in fast-paced environments where accuracy is critical • Build and manage audiences and segments in SFMC Data Extensions, Contact Builder, and Salesforce Data Cloud where available • Build and optimize automation workflows in Journey Builder and Automation Studio for lead nurturing, customer onboarding, and retention • Own the SMS channel, planning, building, and executing campaigns in Salesforce Marketing Cloud MobileConnect • Integrate SMS into cross-channel Journey Builder journeys and coordinate timing and messaging with email • Use Salesforce Data Cloud to activate unified customer data for targeting and personalization, partnering with Digital Platforms and IT • Plan and run A/B tests on subject lines, content, design, and send timing • Analyze campaign performance and report actionable insights to stakeholders • Partner with stakeholders to develop compelling email content • Ensure compliance with CAN-SPAM and GDPR and follow list hygiene and deliverability best practices • Manage SMS opt-in, opt-out, and keyword processes in line with TCPA and CTIA requirements • Maintain accurate consent records • Stay current on industry trends and platform releases and bring new ideas to the team • Use Salesforce CRM as the source of truth for the email database

🎯 Requirements

• Hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder, Data Extensions, MobileConnect) • Hands-on experience with Salesforce Data Cloud, including building segments and activations • Attention to detail in catching and correcting inconsistencies in high-volume email execution • Thorough knowledge of marketing automation principles and practices • Strong understanding of HTML/CSS for email design and troubleshooting • Experience with marketing automation and CRM integration • Analytical mindset with expertise in data-driven decision-making • Ability to analyze requests, determine scope, research options, recommend solutions, execute with IT and/or Digital Platforms teams, and measure project success • Ability to work effectively under tight deadlines and manage multiple projects simultaneously • Bachelor's degree • 5+ years of marketing automation, CRM, or similar experience • Preferred: Experience with SMS marketing in SFMC MobileConnect • Preferred: Experience with AI marketing tools (Claude) • Preferred: AMPscript for dynamic content and personalization; SQL for segmentation • Preferred: SFMC or Data Cloud certifications • Preferred: Advanced degree in business management, marketing, or statistics • Preferred: Experience in education, e-learning, or professional certification marketing

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