Lifecycle Marketing Manager

Job not on LinkedIn

🔥 6 minutes ago

🇺🇸 United States – Remote

💵 $84k - $97k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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CompTIA

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1982

📚 Education

🔒 Cybersecurity

🤝 B2B

💰 Private Equity Round - CompTIA on 2024-11

Education • Cybersecurity • B2B

CompTIA is a nonprofit trade association that provides industry-recognized, vendor-neutral IT certifications, training programs, research, and workforce resources to individuals, employers, and public-sector organizations worldwide. The organization offers certifications and training focused on core IT and cybersecurity skills (e. g. , Security+) and newer role-focused credentials such as AutoOps+ for automation and DevOps, and publishes case studies and research to help employers validate and develop tech talent.

📋 Description

• Build and evolve CompTIA's consumer lifecycle marketing strategy, programs, journeys, and operating practices across acquisition nurture, conversion, onboarding, engagement, retention, and re-engagement • Develop audience segmentation, targeting, personalization strategies, triggered communications, and automated journeys based on customer behavior, interests, engagement, and lifecycle stage • Identify and implement opportunities to deliver more personalized, relevant customer experiences using behavioral, engagement, and lifecycle data • Serve as the marketing owner for lifecycle use cases and requirements, partnering with RevOps and Technology on platform capabilities, integrations, data needs, and enablement • Build and manage email and lifecycle campaign calendars, workflows, audience selection, quality assurance, deployment, and post-campaign analysis • Develop a disciplined testing and optimization program across messaging, offers, audiences, cadence, journeys, and customer experiences • Measure lifecycle marketing performance using campaign, CRM, and web analytics data to improve engagement, conversion, retention, and customer experience • Align consumer lifecycle and B2B demand generation strategies with the Demand Generation Manager • Partner with Growth, Brand, Product, Content, Analytics, Technology, and other stakeholders to translate consumer growth priorities into lifecycle marketing programs • Partner with international marketing teams to adapt lifecycle strategies, journeys, campaigns, and best practices to individual market needs • Develop repeatable lifecycle marketing frameworks, playbooks, testing practices, and learnings for teams and markets • Develop lifecycle communications supporting post-purchase and certification experiences, including credential and badging communications • Explore emerging technologies, including AI-enabled marketing capabilities, to improve personalization, content development, testing, efficiency, and lifecycle performance • Evaluate and recommend improvements to lifecycle processes, marketing technology, automation, and audience activation capabilities • Improve conversion, revenue contribution, engagement, and adoption of segmented, personalized, and automated lifecycle communications against targets and benchmarks • Model CompTIA's values, complete required training, and travel as needed based on role responsibilities and business needs

🎯 Requirements

• Strong knowledge of lifecycle marketing, CRM, email marketing, personalization, and marketing automation principles and practices • Demonstrated experience using customer data to develop segmentation, targeting, personalization, nurture, and lifecycle strategies • Experience building and optimizing automated customer journeys and triggered communications • Strong understanding of email marketing performance, including engagement, conversion, deliverability, testing, and optimization • Ability to use customer, campaign, and web analytics data to identify insights and drive marketing decisions • Experience designing, executing, and evaluating A/B or multivariate tests • Strong understanding of consumer lifecycle marketing, including acquisition nurture, conversion, onboarding, engagement, retention, and re-engagement • Experience with Sailthru, Microsoft Dynamics, and Google Analytics is a plus but not required • Curiosity and demonstrated ability to evaluate and adopt emerging marketing technologies and new approaches to improve customer experience and marketing effectiveness • Ability to translate lifecycle marketing strategies and best practices for different audiences, teams, and markets • Strong project management skills with the ability to manage multiple campaigns, stakeholders, and deadlines • Demonstrated experience building and managing consumer lifecycle programs from strategy and audience definition through execution, measurement, and optimization • Experience using data, analytics, and experimentation to improve customer engagement and business outcomes • Experience working in a cross-functional marketing environment with multiple stakeholders and priorities • Experience supporting multiple audiences, markets, or regions is preferred • 5+ years of experience in related fields • Bachelor's degree preferred but not required for the role

🏖️ Benefits

• Health, Dental, and Vision Insurance & FSA/HSA Plans • Performance bonus up to 10% of base salary • Unlimited PTO & 15 Paid Holidays • Flexible Schedules & Summer Hours • 12 weeks of Paid Parental Leave • Sponsored Costco or Sam’s Membership • 401K Retirement Plan with 6% company match • Spot Bonuses for going above & beyond • Tuition Reimbursement • Home Office Allowance • Wellness Reimbursement • Student Loan Repayment • Broadband Stipend

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