Senior Marketing Campaign Specialist

Job not on LinkedIn

🔥 3 minutes ago

🇺🇸 United States – Remote

💵 $74.7k - $116.7k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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This company has sponsored H1B visas in the past.

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Henry Schein

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1932

🏥 Healthcare

🍽️ Food & Beverage

🏭 Manufacturing

Healthcare • Food & Beverage • Manufacturing

Henry Schein is a global company dedicated to servicing a range of medical and dental providers. It offers a comprehensive portfolio of products and solutions, including practice management software, large equipment, and technology services. Founded in 1932, Henry Schein has established itself as a leader in healthcare products and services, with a commitment to improving health and increasing access to care through strategic growth and innovation across its global operations.

📋 Description

• Develop campaign strategy and lead full-funnel Medical and Growth Marketing campaigns and initiatives • Develop, create, manage, and oversee lead- and revenue-generating campaigns • Plan, execute, and optimize integrated omnichannel marketing campaigns supporting customer acquisition, retention, product adoption, and business growth • Partner with category managers, sales, analytics, creative services, digital channel teams, and external partners • Develop lead magnet content, comprehensive email campaigns, social media campaigns, paid search, website promotions and landing pages, display advertising and retargeting campaigns, and lifecycle and nurture marketing programs • Lead multichannel digital strategies and evaluate channel performance against campaign lead and revenue goals • Develop creative briefs, coordinate with creative and Omnichannel teams, and maintain project schedules and milestones • Develop campaign strategies, audience targeting plans, messaging recommendations, and channel deployment plans • Prepare reporting and present campaign KPIs and performance • Analyze campaign performance and recommend optimizations for engagement, lead generation, conversion, and revenue • Partner with analytics and revenue operations teams to connect marketing performance to business impact • Manage schedules for assets, product content, and deliverables • Own campaign timelines from intake through deployment and post-campaign reporting • Coordinate cross-functional execution among creative services, marketing operations, category management, sales, analytics, and external partners • Develop campaign budgets, source co-op where appropriate, track expenditures, and measure ROI • Maintain campaign documentation, project trackers, and performance dashboards • Support annual marketing planning, campaign calendar development, forecasting, and prioritization

🎯 Requirements

• Typically 5 to 7 years or more of increasing responsibility in applicable professional experience • 3+ years of experience in digital marketing, campaign management, demand generation, growth marketing, or related marketing disciplines • Experience managing cross-functional marketing projects and performance-based marketing programs in a B2B, healthcare, medical, or related environment preferred • Exceptional understanding of strategy and digital marketing • Knowledge of email marketing, website content management, paid media, social media, marketing automation, and customer journey development • Experience developing and executing integrated marketing campaigns that generate leads, drive engagement, and support revenue goals • Strong analytical skills with experience interpreting campaign metrics, performance dashboards, and digital marketing analytics • Experience with marketing automation platforms, CRM systems, reporting tools, and project management software • Ability to manage multiple campaigns simultaneously while maintaining strong attention to detail and execution quality • Strong understanding of industry practices • High proficiency with tools, systems, and procedures • Good planning/organizational skills and techniques • Good decision making, analysis and problem-solving skills with ability to multi-task • Strong verbal and written communication skills • Good presentation and public speaking skills • Good interpersonal skills • Good conflict resolution skills and ability to deliver difficult messages • Ability to build partnerships at all levels within the company and externally • Bachelor’s degree or global equivalent in a related discipline preferred; master’s degree or global equivalent a plus • May hold one or more industry certifications; professional certification may be required to advance

🏖️ Benefits

• Bonus eligibility • Medical, Dental and Vision Coverage • 401K Plan with Company Match • PTO • Paid Parental Leave • Income Protection • Work Life Assistance Program • Flexible Spending Accounts • Educational Benefits • Worldwide Scholarship Program • Volunteer Opportunities

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