Integrated Campaigns Director

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $160k - $170k / year

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 1%

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Consensus

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

💼 Consulting

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

<Consensus> is a SaaS product experience platform that automates on-demand video demos, interactive product tours, and product simulations to enable buyer-led experiences and scale presales and sales. It leverages AI to personalize demos, surface buyer signals and stakeholder insights (Demolytics), and integrates with enterprise tech stacks to shorten sales cycles, increase deal sizes, and improve presales efficiency. Consensus targets GTM teams—presales, sales, marketing, and customer success—at B2B and enterprise software companies.

📋 Description

• Own the integrated campaign strategy and calendar • Develop themed campaigns tied to the category narrative and product roadmap • Execute campaigns across email, paid, web, content, social, and partner channels • Build campaigns around account engagement, product experience data, and intent • Lead the shift away from an MQL-first model • Own channel mix and budget allocation across paid search and social, answer-engine and AI-search channels, syndication, newsletters, and sponsorships • Run the always-on engine, including awareness and consideration nurtures and persona-based journeys • Put Consensus’s product experience at the center of campaigns • Partner with Product Marketing, Brand and Content, Field Marketing, ABM, and Lifecycle • Define campaign accountability and measurement before launch • Analyze performance, test new channels and formats, and retire ineffective programs • Work with Sales and SDR leadership to provide actionable next steps • Manage agency and vendor relationships • Lead, coach, and develop the campaigns team • Own pipeline, qualified account creation, channel efficiency, launch and expansion contribution, and campaign speed and throughput

🎯 Requirements

• 8+ years in B2B demand generation or integrated campaigns • 3+ years leading campaign teams and owning a pipeline number • Proven multi-channel experience across paid, email, web, content, and events • Fluency with marketing automation, CRM, intent and signal tools • HubSpot preferred • Experience marketing to pre-sales, revenue, or marketing leaders in GTM, sales tech, or revenue tech strongly preferred • Fluent use of AI for research, creative, copy, analysis, and operations • Ability to set targets and measure campaign performance honestly • Strong writing and creative instincts • Ability to operate comfortably in ambiguity and speed • Strong cross-functional partnership and collaboration • Good sense of humor

🏖️ Benefits

• Generous employer contribution towards health insurance • Dental and vision coverage • Employer contributions to HSA • HSA/FSA programs • 401(k) plan with company-matching contributions • Paid parental leave • Unlimited PTO • 12 company holidays • Birthday day off • Flex Fridays, where every third Friday of the month is yours to unwind • Flexible, remote work environment • Top-tier WFH setup provided when you join • Professional development program • Two paid volunteer days each year at a charity of your choice