Director, Measurement – Attribution

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $170k - $200k / year

⏰ Full Time

🔴 Lead

👔 Director

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Consumer Edge

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2009

💼 Consulting

📣 Marketing

🛍️ eCommerce

Consulting • Marketing • eCommerce

Consumer Edge is your key to data-driven decision making via deep insights into global consumer spending behavior. The company specializes in providing consumer purchase data and analysis, allowing businesses to understand shopping behaviors, spending patterns, and market dynamics. With access to extensive datasets covering over 40,000 merchants and 1,800 brands globally, Consumer Edge empowers investors and corporate brands with timely and actionable insights to enhance performance and strategy.

📋 Description

• Own closed-loop sales attribution and sales lift measurement on card, bank or SKU-level transaction data, improving coverage, rigor and speed of delivery • Define the measurement offering, including sales attribution, new-to-brand, and reach and frequency • Design and launch incremental sales lift measurement with clear confidence standards across digital, CTV, social, retail media and other channels • Quantify campaign impact, including purchases occurring outside the platform where the ad ran • Turn campaign results into standardized client deliverables, post-campaign reports and benchmarks • Present results to CPG, agency and retailer leaders and provide recommendations on audience selection, media allocation, channel mix, campaign frequency and future test design • Set expectations, conduct feasibility reviews, identify setup gaps, support pitches and proposals, and provide proof points for new business and client growth • Set measurement standards, define privacy-safe exposure-to-purchase matching requirements, and prioritize methodologies and client-ready offerings • Work with Product, Engineering, DSPs, clean rooms, retailers, partners and platforms to build a repeatable automated measurement pipeline • Develop a senior data analyst and grow the measurement team as the business scales • Use AI to automate routine analysis, QA and reporting

🎯 Requirements

• 10+ years in advertising measurement and analytics, including experience in retail media, commerce media or purchase-based measurement • Experience developing and commercializing measurement solutions that demonstrate advertising effectiveness and support client acquisition, retention and growth • Hands-on experience with closed-loop sales attribution and sales lift measurement using card, bank, SKU-level or comparable purchase transaction data • Deep expertise in incrementality and causal inference • Strong understanding of the advertising ecosystem, including DSPs, retail media networks, programmatic advertising, clean rooms and campaign exposure data, and experience integrating measurement with partners and platforms • Strong SQL and Python (or R); ability to build and check models independently • Credibility with senior CPG, agency and retailer clients, and ability to explain complex results simply and set realistic expectations • Sound judgment about what a measurement design can and cannot prove • Experience leading or developing analysts • Comfort using AI tools as an everyday part of the work • Well-formed point of view on measurement best practices and conviction to defend it with clients and internally

🏖️ Benefits

• Performance-based bonus • Company equity • 401(k) matching • Paid parental leave • Flexible and generous time off • Work-from-home flexibility • Subsidized health benefits

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