VP of Sales

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Cornbread Hemp®

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

🍽️ Food & Beverage

🏥 Healthcare

💼 Consulting

💰 $1.7M Venture Round on 2022-12

Food & Beverage • Healthcare • Consulting

Cornbread Hemp® is a premier provider of organically sourced hemp products specializing in full-spectrum CBD and THC offerings. Their product lineup includes a variety of edibles such as gummies and capsules, as well as oils and topical creams aimed at enhancing wellness and relaxation. The company is celebrated for its commitment to quality and transparency, ensuring that their products are compliant with federal regulations while delivering effective health benefits.

📋 Description

• Lead the national sales strategy across the THC beverage, hemp CBD, and functional wellness businesses • Oversee the full B2B commercial engine, including DSD sales, national key account managers, distributor partners, and the national broker network • Directly manage and hold accountable Regional Sales Managers, State Sales Managers, and Field Sales Representatives • Lead and develop National Key Account Managers, setting account strategy, KPI targets, and pipeline expectations • Develop and strengthen relationships with DSD beer wholesalers, multi-state beverage distributors, KEHE, and UNFI • Recruit, negotiate with, onboard, and manage a national broker network • Develop and execute go-to-market strategy, distribution opportunities, market expansion, new-state DSD launches, and commercial partnerships • Coordinate with Marketing on brand ambassador programs, field activation, tasting agencies, and activation budgets • Build forecasting, KPI management, pipeline reporting, territory planning, and account-level and revenue reporting • Navigate state-by-state hemp regulatory changes and adapt the sales organization as compliance requirements shift • Partner with Marketing, Operations/Supply Chain, and executive leadership on launches, expansion, and promotional strategy • Refine the sales organization, determine resource needs, and build scalable organizational structure

🎯 Requirements

• 10+ years of progressive sales leadership experience within beverage • DSD/3-tier beverage distribution experience, preferably with regional beer wholesalers • Natural-channel distributor experience with KEHE and/or UNFI • Experience building, negotiating with, and holding accountable a broker network • Proven success securing and growing national retail partnerships • Experience building, coaching, and leading multi-state sales organizations • Strong understanding of route-to-market strategy, distributor and broker management, VMS mechanics, forecasting, and sales/territory planning • Ability to operate in ambiguity and regulatory uncertainty • Experience scaling commercial organizations during rapid growth, ideally in a founder-led entrepreneurial company • Willingness to travel nationally up to 50%

🏖️ Benefits

• Quarterly bonus based on clear KPIs • Equity grant from the company's option pool, vesting over four years with a one-year cliff • 401(k) • Health, dental, and vision insurance • Company covers 50% of monthly health insurance costs (base tier) • Company covers 100% of dental and vision insurance • 20 days of annual PTO, including vacation and sick days • Dedicated travel and expense budget for distributor visits, key account travel, trade shows, and industry events • $75 monthly product stipend • 50% off additional orders