Sales Director – Americas

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Logo of The RepTrak Company

The RepTrak Company

201 - 500 employees

Founded 2004

💼 Consulting

📣 Marketing

📦 Logistics

💰 Debt Financing on 2021-07

Consulting • Marketing • Logistics

The RepTrak Company is a leading reputation data and insights firm that provides actionable insights to help companies strategically manage and enhance their reputations. With over 20 years of experience, RepTrak specializes in measuring and analyzing reputation, brand intelligence, and ESG performance, offering expert advisory services and a robust platform. The company supports diverse industries, including pharmaceuticals, financial services, and automotive, by providing industry-specific reports and advanced stakeholder analysis. RepTrak aids organizations in understanding stakeholder perceptions, improving brand alignment, responding effectively to crises, and navigating competitive markets.

📋 Description

• Lead the full sales cycle for accounts in a designated territory, from first-meeting qualification through technology demonstration, proposal delivery, proof of concept, negotiation, and close • Sell subscriptions combining the RepTrak Compass platform with embedded advisory services • Establish and communicate key reputation-management and stakeholder-measurement challenges facing corporate communications teams • Sell and demonstrate the RepTrak Compass platform, including dashboards, benchmarking, and AI as a Stakeholder, alongside advisory services • Develop fluency in stakeholder priorities across Corporate Communications, Corporate Affairs, Public Relations, Marketing, Sustainability, HR, Investor Relations, and Risk Management • Build multi-threaded relationships with at least three stakeholders per account before deal progression • Explain and defend RepTrak's market research methodology to research-savvy buyers • Build pipeline through LinkedIn prospecting, posting, social engagement, outbound, and inbound channels • Drive new sales through every pipeline stage, from lead generation to closed deal • Manage prospect pipelines through account targeting, inbound follow-up, prospecting, and networking • Use research, marketing content, and events to stimulate prospects and sustain sales dialogue • Schedule, present, and follow up on sales meetings • Manage daily pipeline activity against KPIs, including bookings, pipeline generation, meeting cadence, and Salesforce data hygiene

🎯 Requirements

• Experienced sales professional • Comfort with consultative, longer-cycle advisory sales and SaaS-style technical demonstrations • Understanding of Reputation Management and Stakeholder Measurement • Fluency in the priorities of Corporate Communications, Corporate Affairs, Public Relations, Marketing, Sustainability, HR, Investor Relations, and Risk Management • Ability to build relationships with at least three stakeholders per account before deal progression • Ability to explain and defend primary research, normative benchmarking, and multi-stakeholder data methodology • Experience with LinkedIn prospecting, social selling, outbound prospecting, inbound lead follow-up, and networking • Ability to manage sales pipelines and meet bookings and quarterly pipeline-generation targets • Ability to maintain accurate opportunity, contact, and activity data in Salesforce • Ideal candidates located on the West Coast of the US in the PT time zone • Willingness to travel

🏖️ Benefits

• Annual performance bonus plan • Full benefits program • Company holidays • Paid vacation • Some travel is required

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