Event & Field Marketing Manager – East / Central

🕒 September 14

🇺🇸 United States – Remote

💵 $110k - $150k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎪 Events

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 14%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Cresta

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

🤖 Artificial Intelligence

🏢 Enterprise

SaaS • Artificial Intelligence • Enterprise

Cresta is an enterprise-grade AI platform that focuses on enhancing contact center operations. By employing a unified platform for human and virtual agents, Cresta aims to improve customer experience, increase revenue, and reduce costs. The platform integrates AI to assist with sales, customer care, retention, and collections, providing real-time guidance and insights. Cresta's AI capabilities include conversation intelligence, agent assistance, quality management, and virtual agents. With a focus on automation and augmentation, Cresta seeks to transform workflows and customer interactions across various industries, including telecommunications, finance, and retail.

📋 Description

• Build and execute field marketing programs aligned to regional Sales priorities, target accounts, and pipeline goals • Set program KPIs, track sourced and influenced pipeline, measure conversion and ROI, and translate results into clear recommendations • Work with Sales before, during, and after programs on account targeting, attendance, meetings, follow-up, and opportunity acceleration • Own 8–10+ programs per quarter across tradeshows, executive dinners, roadshows, customer programs, regional activations, and partner events • Manage strategy, budgets, vendors, contracts, promotion, attendee experience, onsite execution, and post-event reporting • Evaluate program performance, forecast spend, identify trade-offs, and shift investment toward programs driving the strongest business impact • Partner with Demand Gen, Digital, Product Marketing, Partnerships, and Sales to drive attendance and engagement across target accounts • Create differentiated experiences for customers and prospects • Develop scalable field marketing processes and workflows • Partner with Cresta executives and Sales leaders on messaging, speaker preparation, executive experiences, and customer engagement

🎯 Requirements

• 3–5+ years of B2B field marketing, regional marketing, event marketing, or integrated campaign experience • Experience owning field programs end-to-end, from strategy through execution and measurement • Comfortable managing 8–10+ concurrent programs per quarter in a fast-moving environment • Strong understanding of pipeline, revenue attribution, conversion, and event ROI • Proven experience partnering directly with Sales on account targeting, program strategy, and follow-up • Experience managing program budgets, vendors, contracts, and competing priorities • Strong communicator who can work effectively across Sales, Marketing, executives, agencies, and external partners • Currently based in the Eastern or Central U.S., with a strong preference for East Coast • Willing and able to travel approximately 20–30% • Experience in a high-growth B2B SaaS or startup environment • Experience with AI, Contact Center, Customer Experience, or adjacent enterprise technology • Experience supporting enterprise or strategic Sales teams • Experience with ABM/account-based field marketing programs • Previous Sales/SDR experience or strong understanding of enterprise Sales processes • Familiarity with Salesforce, HubSpot, Gong, and field marketing/event tools such as Mobly

🏖️ Benefits

• Medical, dental, and vision plans designed to fit you and your family’s needs • Flexible vacation time to support a healthy work-life blend • Paid parental leave • Monthly gym and phone allowance • Work-from-home office stipend • Lunches and dinners for in-office employees via Grubhub • Equity

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