B2B Partner Marketing Strategy Lead – Health

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🔥 6 minutes ago

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Logo of CVS Health

CVS Health

10,000+ employees

Founded 1963

🏥 Healthcare

⚕️ Healthcare Insurance

🛒 Retail

Healthcare • Healthcare Insurance • Retail

CVS Health is a leading American healthcare company dedicated to improving health access and affordability. The company focuses on a comprehensive approach that includes health services, health insurance, and pharmacy benefits management. Through its subsidiaries, such as Aetna and CVS Caremark, CVS Health offers a range of services that facilitate wellness, condition management, and affordable prescription drug coverage. CVS Health operates neighborhood pharmacies, provides mail-order pharmacy services, and manages specialty medication programs, aiming to make healthcare convenient and accessible for everyone. Driven by a mission to connect people with essential care services, CVS Health is committed to fostering healthier communities and supporting the wellbeing of all individuals.

📋 Description

• Lead partner and B2B marketing strategy and execution • Own development and execution of partner-focused go-to-market strategies across key audiences, aligned with commercial priorities • Lead demand-generation campaigns driving awareness, lead generation, and pipeline development with Sales and Commercial teams • Own and evolve the Health100 sales enablement ecosystem • Develop differentiated partner-focused value propositions and materials, including decks, sell sheets, FAQs, and case studies • Coordinate partner-facing launches, messaging, materials, and timelines across teams • Gather and apply Sales and partner feedback to refine messaging and improve effectiveness • Define KPIs and measurement frameworks for pipeline, partner engagement, and commercial outcomes

🎯 Requirements

• 5+ years of experience in B2B, partner, or product marketing • 5+ years of experience developing partner-facing messaging, launches and sales enablement materials • 4+ years proven ability to drive demand generation and support pipeline growth • 4+ years of experience working cross-functionally with Sales and Product teams • 3+ years displaying strong analytical and strategic thinking skills • 3+ years demonstrating the ability to operate effectively in a highly matrixed organization • 3+ years demonstrating strong organization, communication, storytelling, and stakeholder management skills • Bachelor’s degree in Business, Marketing or related field or equivalent (HS Diploma plus 5 years experience) required • Experience in healthcare, technology or regulated industries preferred

🏖️ Benefits

• CVS Health bonus, commission or short-term incentive program • Award target in the company’s equity award program • Medical coverage • Dental coverage • Vision coverage • Paid time off • Retirement savings options • Wellness programs • Other resources supporting physical, emotional, and financial well-being

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